215: Build your lighthouse
Jun 26, 2025•17 min•Season 1Ep. 215
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Episode description
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this practical follow-up to episode 213, Brad and Scully take Heads from mindset to action as they reveal how to build a true ‘lighthouse’ strategy for your school. They dismantle common strategic myths, discuss how to uncover the unique value your school delivers and introduce a three-layer strategic hierarchy. Then, they share five daily habits all designed to help your school shine consistently.
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