204: Rebrand or rethink? Fixing the real problem

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When enrolments are slipping, pressure is mounting and the Board starts asking tough questions, the temptation to undertake a rebrand can seem appealing. A well undertaken rebrand can transform your school for the better, but it’s not always necessary. This episode, we discuss why sometimes a rebrand can be a costly mistake for schools, how to know if a rebrand is right for your school and what alternatives school Heads can consider instead.

Get in touch at smj@imageseven.com.au