190: Communicating change: a framework

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining a reassuring sense of stability? In this episode, we discuss the MAYA (Most Advanced Yet Acceptable) principle and how it applies to school communications, offering a framework to help Heads craft communications that cut through day-to-day school life.

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