232: Have your prospective parents already decided before they engage?

School marketing and communications with Charlie Maughan, Andrew Sculthorpe and Harrison Shearn 

In this episode, Charlie is joined by imageseven Managing Partner Andrew ‘Scully’ Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally, in the Rants and Raves, the team spotlight a school pushing the AI envelope with a conversationally aware virtual principal.

Episode links:

• Study: Fewer clicks on links with an AI summary – AdNews
• The B2B Buyer Experience Report – 6sense
• Westbourne Grammar – Home Page

Got more questions for Charlie and the team? You can ask them via the following:

• Email: smc@imageseven.com.au
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/