231: How to get the most from your outsourced marcom support

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google’s new ‘AI Mode’ and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener’s question about the fine line between inspiration and imitation, before raving about Canva’s cheeky and out of the box outdoor campaign in London.

Episode Links:

• Google Is Now Rolling Out AI Mode In the US – Search Engine Roundtable – Barry Schwartz
• With 9 questions to the perfect briefing for agencies - awork
• Canva OOH Campaign - James Herring

Got more questions for Charlie and the team? You can ask them via the following:

• Email: smc@imageseven.com.au
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/