218: How to fix your OOH ads
May 01, 2024•19 min•Season 1Ep. 218
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Episode description
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.
- The Drum - For fakes' sake, let's talk about 'real ads'
- The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them
- LinkedIn - Cadbury Mini Eggs
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
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