216: Is your post-tour process up to scratch?

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.

• SMPerth - Local SEO: 7 Tips for 2024
• CustomerGauge: Net Promoter Rookie Mistakes to Avoid
• Malvern College - This is Malvern College 
• Malvern College - Meet all our Role Models 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com