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Smashing the Plateau

Smashing the Plateausmashingtheplateau.com
Launched in 2014, Smashing the Plateau shares weekly stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following long careers as high-achieving employees. We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently. We are committed to the success of expertise-based businesses. Ready to go even deeper? The Smashing the Plateau Community uses a structured, supportive process to implement the kinds of strategies we discuss in this podcast. It is a community that is built to be a safe, caring place, where inclusive, direct, active and empowering conversations are welcome. If you want to get your consulting, coaching or small business to grow, on your own terms, so that you can deliver great results to your ideal clients, while supporting the lifestyle you want, and you don’t want to do it alone, apply to become a member of the Smashing the Plateau Community. Learn more at https://smashingtheplateau.com.
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Episodes

How to Master Client Attraction and Grow Your Freelance Brand Featuring Amy Posner

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy launched six successful businesses and mentored thousands of freelancers to success. She empowers freelancers to grow the business they want by teaching them the skills they need to attract the right clients – in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. In her free time, you’ll find ...

May 06, 202426 minEp. 733

How to Engineer a Successful Side Hustle Transition Featuring Damien Schreurs

Damien Schreurs, a former engineer with 18 years of experience working for a Fortune 500 US company with an R&D facility in Luxembourg, initiated EasyTECH as a side hustle in 2013 to explore entrepreneurship while maintaining a steady income. In September 2016, Damien left his 9-to-5 job to provide Apple training and consultancy services in Luxembourg. In today's episode of Smashing the Plateau, you will learn how Damien transitioned from his corporate career to entrepreneurship, gaining con...

Apr 29, 202428 minEp. 732

How to Leverage Layoffs into Launching Your Own Business Featuring Holly Jean

Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and Founder of Business Builder Throwdown. Her career encompasses a range of fields including technology, communications, organizational change, public relations, and content strategy. With over 12 years of experience, she has been instrumental in helping business leaders rejuvenate their physical, mental, and emotional well-being. Holly Jean has spearheaded a Local to Global Policy Initiative, influencing...

Apr 22, 202426 minEp. 731

How to Foster a Coaching Career from Corporate Communications Roots Featuring Alan Heymann

Alan Heymann excels at coaching fellow introverts, helping them discover their superpowers in an extroverted world. He has coached leaders from 32 countries across four continents. His diverse clientele includes individuals from Fortune 50 corporations, nonprofit organizations, public utilities, and various levels of government—federal, county, and municipal. Alan is the author of "Don't Just Have the Soup: 52 Analogies for Leadership, Coaching, and Life." His extensive experience spans over two...

Apr 15, 202428 minEp. 730

How to Integrate Proprietary Data Methods for DEI Excellence Featuring Diana File

Diana File founded DF Analytics to instill rigor and accountability in DEI efforts worldwide. As a research and organizational psychologist, she has devoted 15 years to refining her proprietary data science methodologies, driving impactful results for Fortune 500 corporations, startups, government agencies, nonprofit institutions, and small businesses globally. Diana leverages data science to enable companies to cultivate highly diverse and inclusive teams that excel in productivity, collaborati...

Apr 08, 202424 minEp. 729

How to Craft Empathy-Driven Stories in Tech Marketing Featuring Jessica Mehring

Jessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communic...

Apr 01, 202428 minEp. 728

How to Transition from Executive to Entrepreneurial CEO Featuring Gina Cotner

Gina Cotner is the CEO of Athena Executive Services, a firm that pairs virtual executive assistants across the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber executive assistants works part-time from home, taking many tasks and projects off the plates of successful people, leaving them free to spend their time where they are most needed. In today's episode of Smashing the Plateau, you will learn how to transition from a secure corporate job to fo...

Mar 25, 202427 minEp. 727

How to Transform Your CPA Expertise into Entrepreneurial Success Featuring Tyler Martin

Introducing Tyler Martin: a Business Coach and CPA with a talent for growing businesses. He escalated a staffing firm to $25 million a year and expanded a CPA firm to 200 clients in just five years. Tyler's unique strength lies in his hands-on business experience — he's not just a coach. He has personally built and sold successful companies. Specializing in service businesses with revenues of $1-15 million, Tyler provides practical, actionable guidance to help them grow. He is the ideal mentor f...

Mar 18, 202425 minEp. 726

How to Leverage Writing into Business Success Beyond Law Featuring Erica Holthausen

Erica Holthausen is the founder of Catchline Communications, where she provides consultants with essential tools to develop and share a body of work that enhances their authority, boosts their visibility, and creates new opportunities. Leveraging her background as a freelance writer and editor, Erica assists her clients in selecting topics, pitching ideas, composing articles, and securing publication in prominent industry trade journals and business magazines, such as Harvard Business Review, In...

Mar 11, 202428 minEp. 725

How to Transform Selling into an Authentic Success Featuring Nikki Rausch

As the CEO of Sales Maven, Nikki Rausch possesses a unique ability to transform the often misunderstood process of "selling." With over 25 years of experience in selling, Nikki is now hired by entrepreneurs and small business owners who seek her expertise to learn how to sell successfully and authentically. Nikki is the author of three books, all of which are available on Amazon. She also hosts the podcast Sales Maven, which can be found on your favorite podcast platform. In today’s episode of S...

Mar 04, 202426 minEp. 724

How to Launch a Successful Design Agency After a Corporate Career Featuring Andre De La Cruz

Andre de la Cruz is a UX and Product Design professional with 15 years of experience. After losing his job last July, Andre co-founded an agency called Rally, which specializes in Brand, UX, and Product. He established the agency with two seasoned professionals in Brand and Product, along with a team of senior talent. Rally offers startups flexible monthly access to their team of senior designers and product managers through a subscription service. Prior to founding Rally, Andre spent the last f...

Feb 26, 202422 minEp. 723

How to Build a Thriving Business with Ethical AI and Community Featuring Jessica Spencer

After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective, which seeks to create greater equality and opportunity in challenging areas such as future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of the AI Explorers Society and a ChatGPT for Teachers course that currently serves over 1,800 educators globally. Jessica resides near Raleigh, North Carolina with her husband and their five children. In today's ep...

Feb 19, 202421 minEp. 722

How to Embrace AI and Analytics for Entrepreneurial Success Featuring Genevieve Hayes

Dr. Genevieve Hayes is the Director of Genevieve Hayes Consulting, which assists organizations in understanding emerging technologies, such as AI and analytics, and how to use these technologies to create business value. She also lectures on data science at the University of Melbourne and hosts the podcast "Value-Driven Data Science." In today's episode of Smashing the Plateau, you will learn from Genevieve's bold transition from a secure corporate career to the dynamic world of entrepreneurship...

Feb 12, 202424 minEp. 721

Learn How To Use Your Experiences To Build A Successful Business And Become Influential Featuring Michael Levin

New York Times bestselling author and ghostwriter Michael Levin is a prolific ghostwriter, having written, edited, published, or consulted on more than 1,000 books. Levin's own books have been published by Simon & Schuster, Random House, Penguin, and a variety of other top publishers. He has written for The New York Times, The Wall Street Journal, HuffPost, LA Times, Boston Globe, and many other top outlets. His ghostwriting clients include Boeing and Ford CEO Alan Mulally, Baseball Hall of ...

Feb 05, 202429 minEp. 720

How to Convert Software Development Skills into Successful Business Models Featuring Troy Larson

Troy has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect. In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce. In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the u...

Jan 29, 202422 minEp. 719

How to Navigate From Corporate to Coaching Through Life’s Adversity Featuring Rebecca Babcock

Rebecca Babcock, Founder of Rebecca Babcock Coaching and The Babcock Method™, has conquered a great deal! As a chronic illness warrior, a nine-year sobriety champion, a resilient divorcee, and a highly effective corporate leader, she has navigated both triumphs and setbacks throughout her over 20 years of corporate experience. Now, she has chosen to embrace her true calling: empowering others to discover their purpose and passion, regardless of life's unpredictable twists and turns. In today's c...

Jan 22, 202429 minEp. 718

How to Embrace Femininity and Triumph Over Burnout Featuring April Roberts

April Roberts assists Gen X women in attaining greater abundance, love, spirituality, and alignment by embracing their femininity. As a high-achieving former attorney and financial advisor with degrees from Vanderbilt and Notre Dame, April comprehends the societal pressures that frequently result in burnout among women. She is the host of the Vixen Voice podcast, where she shares the narratives of Gen X women who have cast aside the conventional definition of success to follow their genuine pass...

Jan 15, 202429 minEp. 717

How To Transform Career Lows Into Entrepreneurial Success Featuring Suzy Rosenstein

Suzy Rosenstein is a master certified life coach and host of the popular podcast for midlife women, Women in the Middle®. Utilizing her upbeat approach to the highs and lows of aging and navigating life over 50, Suzy helps you gain clarity on what you truly desire, reigniting your excitement for life. In this episode of Smashing the Plateau, you will discover how Suzy turned a career-low into a triumphant journey into entrepreneurship, inspiring others along the way. Suzy and I discuss: How bein...

Jan 08, 202431 minEp. 716

How Conscious Choices, Inner Work, And Community Forge New Paths In Life’s Latter Half Featuring Paul Ward And Sandy Demarest

Dr. Paul Ward is a leadership and life coach, often referred to as the Consciousness Whisperer. He is the President of 2Young2Retire, LLC, a company that specializes in coaching, consulting, and training. Paul is the author of "The Inner Journey to Conscious Leadership" and the coauthor of "Midlife, New Life," which is set to be published in January. An adjunct professor at the University of Phoenix online, Paul has dedicated more than thirty years to consulting for organizations across Europe a...

Jan 01, 202430 minEp. 715

How To Stand Out And Draw The Right Crowd With Digital Marketing Featuring Tina Cheesley

Tina Cheesley runs a marketing agency that specializes in messaging for websites plus email marketing to help clients stand out from the crowd and attract the right people. In this episode, discover the key steps and strategies that Tina has used to carve out a niche for her business and to guide others on the path to marketing success. Tina and I discuss: Her professional journey from the print industry to online marketing and the dynamics of working with her husband [00:52] The importance of b...

Dec 25, 202323 minEp. 714

Learn To Manage Consulting Finances For Future Success Confidently Featuring Erica Goode

Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm that provides coaches and consultants with bookkeeping, accounting, and CFO services, and she also hosts the Coaches, Consultants, and Money podcast. She’s a former Director of Finance at a Fortune 50 company and began her career as an auditor at a Big Four public accounting firm. Erica is also a mother of two and the wife of a fellow CPA. She lives with her family in the mountains of Idaho. In to...

Dec 18, 202326 minEp. 713

Learn How To Review Quarterly Growth, Affirm Values, And Plan Ahead Featuring John Neral

John Neral is a certified professional coach who assists mid-career professionals who feel stuck, undervalued, and underutilized to show up and find a job they love or to love the job they have. John is the host of "The Mid-Career GPS Podcast" and the author of "SHOW UP – Six Strategies to Lead a More Energetic and Impactful Career" and "Your Mid-Career GPS – Four Steps to Figuring Out What's Next." He resides just outside of Washington, D.C., with his spouse and their rescue cat, "Amy Farrah Me...

Dec 11, 202328 minEp. 712

How To Generate Revenue With Online Marketing Featuring Ahsan Karim

Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing. In today’s episode of Smashing the Plateau, Ahsan shares his insightful journey from the corporate world to entrepreneurship. With a focus on helping businesses amplify their online presence, Ahsan highlights the importance of community, coaching, and strategic online marketing for entrepreneurs. Ahsan and I discuss: Making the pivot from it to busines...

Dec 04, 202325 minEp. 711

How To Build Your Own Strategy For Launching And Scaling Exponential Business Growth Featuring Geoffrey Kent

Geoffrey Kent is an esteemed educator, coach, entrepreneur, and the brain behind Think Big with Geoffrey Kent. With an impressive entrepreneurial trajectory spanning over half a century, Geoffrey has crafted a robust methodology that empowers entrepreneurs to devise their personalized strategies to initiate, responsibly escalate, and successfully exit their businesses. Geoffrey, a Wharton School of Business MBA holder with a focus on Entrepreneurial Management, has also shared his expertise at L...

Nov 27, 202327 minEp. 710

How To Integrate Ai With Human Connection For Effective Communication Featuring Jürgen Strauss

Dr. Jürgen Strauss, the founder of Innovabiz, is globally celebrated as a human-centered podcasting coach. He guides high achievers in leveraging podcasting for business growth. Having produced over 590 InnovaBuzz Podcast episodes, his expertise resides at the intersection of technology, human behavior, and marketing. He utilizes his years of experience in both the corporate and small business sectors to cultivate deep connections, thus broadening the professional networks of high-impact individ...

Nov 20, 202328 minEp. 709

How To Make Work More Productive, Valuable, Meaningful, And Impactful Featuring Thomas Bertels

Thomas Bertels is a management consultant and business transformation expert. He has more than 25 years’ experience helping companies across a range of industries, from start-ups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking. He has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is ‘Fixing Work...

Nov 13, 202325 minEp. 708

How To Make Critical Decisions and Understand The Importance Of Inner Resourcefulness Featuring Namita Purohit

Namita Purohit left a promising career at Microsoft and embarked on her journey as an entrepreneur, fueled by her deep-rooted belief in Eastern Wisdom. She champions the idea of cultivating inner resourcefulness and emphasizes the importance of community in both personal and professional development. In today's episode of Smashing the Plateau, you will learn how to make critical decisions, understand the importance of inner resourcefulness, and the crucial role communities play in our lives. Nam...

Nov 06, 202327 minEp. 707

The Importance of Structure and Accountability in Establishing And Growing Your Own Business Featuring Sara Murray

Sara Murray is an advisor, consultant, and speaker working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. With a focus on construction, real estate, hospitality, design, and technology industries, Sara empowers professionals to enhance their communication skills, approach prospecting creatively, and effectively address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose,"...

Oct 30, 202328 minEp. 706

How To Balance Life And Work While Increasing Productivity And Achieving Business Success Featuring Marcey Rader

Marcey Rader believes health powers productivity. As the founder of RaderCo, she helps corporate refugees banish burnout through practical tools and sustainable habits. Marcey is a multi-certified health and productivity expert, a digital wellness practitioner, three-time author, has spoken on five continents, and is part of the 1% of speakers worldwide with the distinguished Certified Speaking Professional® designation. In today's episode of Smashing the Plateau, Marcey shares her wealth of kno...

Oct 23, 202326 minEp. 705

Learn About Marketing And Sales Techniques For Deliverable Results Featuring Lois Creamer

Lois Creamer works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their message. In today's episode of Smashing the Plateau, you will learn about marketing and sales techniques for deliverable results, the significance of leveraging relationships and databases for revenue, the advantages of self-publication, and the joy of leading a successful membership community. Lois and I discuss: Lois's journey in developing her sales skills and th...

Oct 16, 202330 minEp. 704
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