In today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend. Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very u...
May 26, 2021•57 min
"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So ...
May 19, 2021•41 min
"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static. It didn't feel like I was connecting with my audience, it was just here's a post, engage with it. Whereas with reels, there's motion to it, there's emotion to it. You're giving them your personality, you're giving them insight into who you are and what y...
May 12, 2021•41 min
'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these businesses. Whereas with the bigger agency side, it was really hard, I definitely felt like a number. It was a great experience but I didn't really feel like I was making an impact.' In today's episode Kaity is joined by Hayley Clinch, Digital Marketer for busy pe...
May 05, 2021•43 min
'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you go too big you can over capitalise at an early stage of your business. When really it would be sufficient to get those automations happening, get those emails coming through.' In today's episode Kaity is joined by Fiona Smallwood, the Digital Wingwoman! Fi...
Apr 28, 2021•43 min
'The best way to think of it is, it's a tool, it's not something you have to do, it's not something you have to compete with anyone on, it's a tool you have for your business. So try and take a step back. It is so easy to get overwhelmed, you see everyone doing everything all of the time and it's all just content and noise. But I think, because one of the things people throw out is 'be consistent, consistency is key' and yes it is key, but it's key in your own context. You can be consistent if y...
Apr 21, 2021•38 min
'When it comes to ethical marketing, our measures of success aren't just the amount of money that's coming through the door. Because if your measure of success is just about how much money you're making then it doesn't matter how you make that money. It doesn't matter if you're telling people the thing you're selling is going to give them 'X' when in fact it doesn't do that at all. You can sell all the promises and never deliver and for a while, that business model might work for you but most of...
Apr 14, 2021•41 min
'I start by really looking at their values and what it is that they want. So forget about how much money you want in the bank and start thinking about what it is that you want your life to be. Is it picking up the kids everyday? Is it that you really want to manage people? Whatever it is, it starts with your values and what you really want and then from there we look at all the options and then if you match that against their values you can pretty quickly see the things that just aren't going to...
Apr 07, 2021•40 min
'It's the SEO side of things that most people fall down at. Say they go to Wix, put their content in and hit publish, they're done. But they haven't gone into the back end and run the SEO tool that tells them 'they need to put a page heading here, a heading 1 tag here, your images are not optimized, you don't have Alt titles etc'. They forget to do that part and then 12 months later, they're not showing up on google, they're not getting website traffic, they're not getting google analytics and t...
Mar 31, 2021•40 min
"So then there's the course side of my business, which I'm actively growing. The main concept of the course is that it is a 12 week course. So it includes 12 weeks of Facebook group support and 10 weeks of course calls. I teach businesses and online marketers how to profitably use google ads, essentially taking all the skills I've learned over years and years of doing 1:1 client work and running multiple accounts and working across a lot of different industries. Taking those skills and creating ...
Mar 24, 2021•28 min
"PR is about getting those messages out to your people, predominantly through the media, to help share your why, to share your values, your key messages so that people understand who you are and your business. It is about your audience getting the facts in a way that is not you saying you're good but others saying that you're good." In today's episode Kaity is joined by Emma Burrows, PR mentor and founder of The PR Pantry. Emma Burrows is the Founder of PR Pantry, a friendly PR agency that offer...
Mar 17, 2021•39 min
"When I had that full mindset shift of how much value I'm actually adding to people, it also then helped me to boost my confidence with how much I'm actually doing for my clients. I went back and saw how much money I was generating for my clients through my Facebook Ads and Google Ads, and I just went 'Holy crap Jess, you're actually really good at what you do' and I allowed myself to pat myself on the back and acknowledge that I'm actually worth this amount." In today's episode Kaity is joined ...
Mar 10, 2021•40 min
"On a home page, you want to help them see that straight away you understand where they're at right now. They might not be ready to buy from you, now this is at the earlier stage of your relationship with them. Whereas your sales page and your emails are at the later stages of your relationship, where the trust is there and they're ready to buy or they might have already bought from you and they're ready to buy again. But a home page, we really want to introduce: who you are, who you help, how y...
Mar 03, 2021•38 min
"You've got 34 themes that could possibly show up in your top 5 strengths. Essentially they are your talents, they form your talent DNA, and you can work on those top 5 talents in order to make them your strengths. And that's the whole idea, that you should really focus on your strengths and not forget your weaknesses but not focus on them." In today's episode Kaity is joined by Amy Pettingill, a Clifton Strengths & accountability coach. Using the CliftonStrengths Assessment, Amy helps indiv...
Feb 24, 2021•40 min
'The main benefits I see for having a brand strategy, and it differs for every client, but there are a few key areas that I think every brand needs. So it's knowing their audience, knowing why they're doing what they're doing - so their purpose, their point of difference, knowing their brand personality - so their tone of voice but also what it looks like visually and their brand values - so what is it that they stand for. So the benefits of having those key things for example, when it comes to ...
Feb 17, 2021•36 min
"Google Ads strength lies in when people are in the middle of the funnel or in the bottom of the funnel. Whereas it is usually too expensive to acquire a new customer if someone is in the top of the funnel because you have to go after really research'y based terms. For example if I'm trying to target people who want to learn how to do Google Ads, I might have to bid on keywords such as 'What is google ads?'. Now that's someone at the top of the funnel, they're not quite product or solution aware...
Feb 10, 2021•16 min
"I like to know everything, I like to be across the board. And even if I hire someone to take that over in the future, at least I know what's going on, and at least I understand it. Again, growing the business and understanding how to build a website or being across the e-commerce stuff, I think it's so important to understand your business." In today's episode Kaity is joined by Emma Hill, founder of Sock-It & Co and CEO at Kind Kingsley. SOCK-IT & CO. is Australian Designed and Austral...
Feb 03, 2021•32 min
"Not every launch is created in the same way, a lot depends on you, how you align with your brand, your offer of course, so it's almost unfair for people to say 'oh you need X number of emails (for a launch)' but the fact is, until you're really clear about how you want to connect with your audience, picking a number out of thin air just doesn't seem right." In today's episode Kaity is joined by Prerna and Mayank Malik, the husband and wife team behind content bistro which is a service based bus...
Jan 27, 2021•46 min
"A group coaching program is different to a mastermind. A group coaching program usually you'll have pre-recorded videos and sometimes there will be some element of live support. In my program for example there's a lot of live support whereas some courses are what you'd call an evergreen type course where there's no actual live support from the person teaching you." Today's episode is a solo ep with me, Kaity Griffin, talking about choosing to work with a coach or joining a mastermind. I touch o...
Jan 20, 2021•34 min
"One of the biggest challenges of starting your own business versus being an employee is being accountable to yourself that you've created a business for a reason and it's always remembering that reason. And for me it was that I wanted to help small and medium business owners achieve better results online and the other thing was flexibility. I didn't start my business to be working after-hours in my business, to be working at 9pm at night or on Saturday or Sunday. It did take a little while to f...
Jan 13, 2021•41 min
'It's ok to set business and personal boundaries. Boundaries have always been a weak spot of mine, because I'm a people pleaser. Being the business owner you will get a lot of people trying to push those boundaries, whether it's client scope creep or wanting you to respond to emails really quickly... More on the course and student side of things, I had to really learn that it's ok to not respond to queries over the weekend. It's not so much other people putting pressure on me it was that I was p...
Dec 16, 2020•31 min
"Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they'll sign up to your newsletter and buy from you. It needs to be consistent and delivers information to your customer before they know they need it." In today's episode Kaity is joined by Nadine Nethery, founder of CAN DO! Content and the copywriter for women-led brands who want to attract, i...
Dec 09, 2020•39 min
"The idea being that it attracted customers because it was beautiful, but it had the benefit of being natural and happened to be better for your skin!" In today's episode Kaity is joined by Joanna Lehndorf, Founder and Creator of LOVESKIN. In her former working life Jo was a Police Officer and Forensic Photographer. After leaving Police she became a Real Estate Photographer in a franchise business, but always wanted to create something that was truly her own. She didn't set out to create a skinc...
Dec 02, 2020•44 min
"When you're a contractor there's that pressure to perform every single day, it's not the same as an employee. So I was doing that, then on my days off I was hoping and praying that the kids would have a long nap so I could get some work done and then we were packing orders at night!" In today's episode Kaity is joined by Steph Pryor, Founder / Owner of MontiiCo. Steph has an IT background - working as a Business analyst in software development companies. After having her second son she didn't w...
Nov 25, 2020•45 min
"Looking at location of students, 57 out of the 87, were in Australia, so that's 65%, 5 were in New Zealand so nearly 6%, 11 in the UK, 12.6%, 3 in Canada, 3.5% and 10 in the US, 11.5%. So overall 65% in Australia and 35% elsewhere. So the location of my students has predominantly been Australia but with a good chuck from overseas which is really great." Today's episode is a solo one with me, Kaity, sharing my a detailed debrief on my most recent course launch, how it compares to previous launch...
Nov 18, 2020•39 min
"We find that with the Chinese factories, they actually like you going there because they want to get to know you. And it's also good because then you get to see what they're really all about. From Australia you don't know what the factory is really like. We are quite particular about the conditions of the factory, the working hours and things like that. So we actually flew over and spent two days there, and made sure that the factory we chose had good hours and good conditions." In today's epis...
Nov 11, 2020•32 min
"I'd been working in web for a long time and then I slowly moved into UX design, which is about designing interfaces, mobile apps, websites etc... So I guess design has always been in my blood. I've always loved design." In today's episode Kaity is joined by Eleanor Cullen, Founder & Designer at We Might Be Tiny. Eleanor is the founder & designer at We Might Be Tiny - a children's tableware brand from Melbourne, Australia. She is an ex-(UX) user experience designer, turned entrepreneur a...
Nov 04, 2020•41 min
"It's really important to me to make (my products) practical, but also as beautiful and as present-like as possible. I just remember myself receiving gifts during that time and how much of a boost it gives you. So my packaging, I spent a lot of time making sure it was as beautiful as it could be so this person gets a full experience, from the minute they open it." In today's episode Kaity is joined by Sonia Fahey, a Founder and First Hand Warrior of Love Your Warrior. This is Sonia's story: At t...
Oct 28, 2020•38 min
"It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the product. Whereas working in a service based business, I was the product and it was a lot more confrontational because it felt like I was selling me." In today's episode Kaity is joined by Sarah Cross, a Product Expansion Business Strategist. Sarah is a Product Growth Strategist and Business Coach that works with creative women in the homewares...
Oct 21, 2020•43 min
"I had only really thought about the (social media) management side of things... And it wasn't until I was helping a friend with her social media and I was teaching her those skills that I realised how much I love teaching." In today's episode Kaity is joined by Lily Carter, Digital Marketing Specialist and owner of SHE Marketing. This year Lily started her passion project which is SHE Marketing. She offers social media services including management and coaching. And she recently launched Google...
Oct 14, 2020•36 min
