How to hack perceived value in business (#81)

Episode #81 with Henry and Dylan --  In this episode, they do an in-depth analysis of the book Alchemy by Rory Sutherland. Listen and find out more about placebos, risk minimization, and how to 10x sales without changing anything. Plus, discover the thought experiment that left Henry mind-boggled.

Read today's BOOK CLUB BOOK: Alchemy

Alchemy by Rory Sutherland

Links:

• Ian Lapham: Blockchain for Dummies | Smart Nonsense #42
• Book Club: Money | Smart Nonsense #48
• Emma Butler: The Future of Adaptive Fashion and Finding Serendipity | Smart Nonsense Pod #54
• Why Opportunity Cost Doesn’t Work for People in Normal Jobs, Principles of Leverage, and TikTok Business Ideas | Smart Nonsense #75
• Tales of an American Boy in Argentina | Smart Nonsense #77
• Build your own brand or work for others? | Smart Nonsense Pod #80
• Rory Sutherland – Moonshots and Marketin‪g‬ | Invest Like the Best
• Jocko Motivation "GOOD" (From Jocko Podcast) | Jocko Podcast
• Steve Jobs’ 2005 Stanford Commencement Address (with intro by President John Hennessy) | Stanford
• The Wolf oF Wall Street | IMDb
• The Almanack of Naval Ravikant by Eric Jorgenson
• Predictably Irrational by Dan Ariely
• The 80/20 Principle by Richard Koch
• Never Split the Difference by Christopher Voss and Tahl Raz
• Man’s Search for Meaning by Viktor Frankl
• Disunited Nations by Peter Zeihan
• The Rational Optimist by Matt Ridley
• The Biggest Bluff by Maria Konnikova
• Invisible City Podcast
• Call Her Daddy

Here's the full Show Notes.

Watch on YouTube & Subscribe.

Watch Henry's last YouTube video.

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