The CFO At PagerDuty (Ticker: PD) Shared Timeless Advice... - podcast episode cover

The CFO At PagerDuty (Ticker: PD) Shared Timeless Advice...

Sep 25, 202321 minSeason 12Ep. 1
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Episode description

Guest: Howard Wilson, Chief Financial Officer at PagerDuty (Ticker: PD)


Website: https://www.pagerduty.com/


Bio:

Howard Wilson is the Chief Financial Officer at PagerDuty, where he leads the company's internal and strategic execution. In his role, he builds and directs the finance organization to support PagerDuty's growth and scaling. Before becoming CFO, he served as PagerDuty's Chief Commercial Officer, leading efforts to empower decision-making and provide ongoing customer value from the PagerDuty Operations Cloud. Howard brings more than 20 years of experience in software, services, and operational management to his role.


Before joining PagerDuty, Howard oversaw the SaaS business at Dynatrace, the leader in Application Performance Management. He was previously the Chief Operating Officer at Keynote Systems, where he managed all customer-facing operations. Howard also served as Senior Vice President of Field Operations at Ventyx, where he oversaw various functions, including business planning, sales operations, and recurring revenue operations. Prior to Ventyx, he spent 14 years in various senior leadership roles at Oracle. Howard holds a bachelor’s degree in information systems and psychology from the University of South Africa.


Transcript

And welcome everybody to another smart money circle update. I'm Adam Sarhan. With me today is Howard Wilson, who is the CFO, the Chief Financial Officer at Pager Duty. The ticker symbol is PD. Howard, thank you so much for taking the time and welcome to the Smart Money Circle. Thank you, Adam. I'm delighted to be here, so how would I always like to begin? Can you tell us your story and how you got to where you are today? Yeah, I I have a little bit of an unconventional story, Adam.

I didn't start out my career in the finance track. In fact, my background was software engineering. So I started my career writing code, which was seems like decades aons ago in terms of when they all began. But along the way I actually found that I had a real passion for solving problems, whatever they were, from a business consulting perspective. So I really consider myself, you know, fortunate to have had a career where.

I went from the engineering track into consulting into project Management into Technical Support management into operations management I've had. Roles as the head of operations in large software companies to also then being a C 00, being a Chief Commercial Officer. And so interestingly, at page duty, my initial role was really Chief Commercial Officer covering a whole range of functions because we were a smaller company back then.

When I joined page of duty, we were, you know, less than 50 million in annual recurring revenue. This is like 7 years ago. I sort of had a very broad portfolio. And then inherited finance along the way and then before our IPO back we IPO in 2019, April 2019, the year before that I was acting CFO and our CEO said like what would you think about stepping into the role permanently? And so I did and I love it.

I love it because I think that the CFO role has certainly become one that's very business focused and understanding how do you optimize the business. How do you deal with investors? How do you deal with customers? And that's what I love about, but a great journey. So let's talk about Pager Duty, the business itself. Please give us a general overview and then any competitive advantages that you want to share with the audience, please. Good. So Page Duty is a digital

operations management platform. Companies use us to be able to manage their digital assets or digital properties in order to ensure that they can deliver a great customer experience.

So this means that we have 26,000 organizations on our platform today and within that 26,000 we have some very small companies to 68 of the Fortune 100 to nearly half of the Fortune 500. And these are companies that are relying on us to be able to help them ensure that if there is a potential issue with their digital application or their digital website that they're able to respond in a timely fashion and they're able to respond before customer even

knows that there's an issue or. That if there is a problem that they can respond really quickly and orchestrate the right people to solve the problem. So our software automates everything from the the diagnostics through to the resolution of an issue. And this has become critical for large organizations because managing risk and being able to manage any kind of failure in the business has become critical if you're a in travel and hospitality or media and

entertainment or online. Commerce or financial services, being able to deliver that perfect customer experience is key. So we pride ourselves on being an enterprise SAS company that helps our customers be successful in driving their business. I love it. And Howard, I want to congratulate you and the entire team because I'm a growth investor by training. I love finding undervalued growth stocks and your earnings have been explosive.

You took the company was losing mine the first few years, which is normal now with contract to be positive in 2324. Estimates are expected to explode for EPS, if I'm correct, from about four cents this year to 64 cents next year and then the 76 cents the year after. That's a, it's stunning. I mean overwhelmingly, I mean one of the strongest in growth from a percent standpoint that I've seen and God knows how long. You've got almost 1500 and plus

percent growth year over year. Earnings are up triple digits, sales are up double digits each of the last four quarters. You've got really good pretax margin. I don't want to get too deep into the weeds here, but just hats off, I mean super. I mean, you've got explosive growth going forward. Yeah. Thanks so much, Adam. I think you know we have as a company and as a leadership team always focused on how do we balance growth with profitability.

We've always felt very strongly about being able to run on our own scene. And so we've been very programmatic in terms of thinking about how do we actually move that company as we've grown from when we IPO around 100 million to now over 400 million in revenue to as you say being from a on an adjusted basis being negative to now. Being positive, this will be our second year and you're right like over 1000 basis points improvements even from 23 to 24.

I mean congratulations on that success because once the market environment catches on, you're going to see just, I mean at least my opinion, but OK, beautiful. So next question, we spoke about risk briefly. Can you talk about risk, how you handle risk and what are some lessons you've learned or mistakes you've seen people make and or you've made and how you avoid them and all that fun stuff? Yeah I always think you know managing risk is about balance right.

And and why I say that is there is a human tendency to always Orient towards the worst outcome and and whilst I believe that you need to understand the worst outcome. I think you need to always make sure that you're looking at the full range of out of of of outcomes and then set yourself on what's most likely and and part of that experience for me

comes from. I was with a software company back in 2008 during the global financial crisis or as we came to court afterwards, and it was a company that actually focused on servicing the mining industry, which was hit really strongly by the commodities crisis. There was also then this whole implosion that was happening in

the financial markets. And we were in a situation where the company had the potential to because our customers were under stress, our customers couldn't pay us And we were looking to contemplate like how do you manage through that environment

and I think. And what we did as a leadership team, I wasn't the CFO, but as part of the leadership team is we look really carefully at how did we prioritize the areas that were most important to our customers and most important to our employees and try to take a balanced approach, which include raising debt at a time that wasn't all that great to raise debt, but that actually gave us the coverage that we needed to,

to move forward. So I always think that when it comes to risk, it's, you know, don't don't allow yourself to only be oriented. To the worst outcome, try and make sure that you approach it with balance. And I think it's always looking at it through the lens of any potential risk to the business. It's got multiple stakeholders, right? There are multiple people who could be invested in it in some way. So you need to think about is this a risk for shareholders?

Is it a risk for customers? Is it risk for company reputation? Is it risk for our employees? Is there a regulatory element to it? And so I think it's always been balanced and multidimensional love that finding multiple layers of risk is really, really, really critical. So next question for you. What are some timeless lessons you've learned along the way that you'd like to share with the audience?

Well, I think one of the things that that sort of came to me early in my career was really around trying to always draw a line between what you can control and what you can't, right? And and sometimes it's it's very difficult. I know even for me as a person always feels a very strong sense of responsibility. I suddenly almost want to feel responsible even for the macro environment, right. But I can't control the macro environment. But I do know the things that I

can control. So I think for me a time is less and this was from a a manager that I. That kind of back in my early days as a software engineer, she always used to say to me it's like, okay, let's try and sort of make a list of what are the things that we can actually manage and what are the things that we can't. And that sort of set like a mindset for me around okay, what can I control? What can I change? Because there's some things that I can change and there's some

things that I can't. And don't focus your energy on the things that you can't change. Focus Energy on the things that you have the ability to impact and I think even for us as a company in this current environment we've we've tried to take that mindset like we don't control the macro. We understand that that our customers are under pressure. So we need to think about, well, how do we adjust, what are the adjustments that we can make? And how can we make them quickly?

And I would say that's been a timeless lesson for me. It's kind of identify, draw the list. What's in your control and what isn't. Yeah, I love that. Especially now. Like you said, the macro environment's not conducive for growth stocks. We get that. But this too shall pass. Just like a hurricane. If you want to stay dry, you don't go outside when there's a hurricane, wait for it to pass, and then you get beautiful weather when it's over. So yeah, that's a really, really

good lesson. Couple that with the multiple levels of risk that you mentioned earlier, you're now on to something really good because you're putting framework together for proper decision making and how to handle stress and all that fun stuff. So that's really, really powerful. And I I think, Adam, your point about this too shall pass. I know, like I've been around long enough. I've lived through multiple recessions and economic downturns and through some

really great boom times too. And so I always have confidence that, you know, the cycle will continue. And so I've sometimes explained this to, using your hurricane analogy, tell employees as though you know this is bad weather that will come right. So what you need to do is in the good times, before there's bad weather, prepare yourself right. You have a strong balance sheet. You've got the company into the right sort of financial profile and then you're able to weather

that storm. But the part when the storm is over, you're in a position to be able to to then act and be poised for action. Yeah, no, I love that. So let's talk about some time with mistakes. What are sometimes mistakes you've made or you've seen people make, and how do you avoid them? Well, I think the one thing is I have a very strong results focus and I think one of the lessons that I've learned is that.

If you want to be a successful leader, you need to balance your focus on the task at hand and the people. I I feel as though I've become very oriented at times where I like what's the result I'm trying to drive and you can leave people behind. And I think that's a mistake, right? And that's something that I know for myself. I like, have to keep reminding

myself. And even for, you know, when you're managing people who early in their careers, sometimes you can forget that what's obvious to you is not obvious to other people, right. And. If someone is new in the career and sometimes you feel, well, I'm repeating myself, but that's actually okay, right? Because when you repeat yourself, you're helping someone get the context, you're helping them understand what they need to do and that will help them. Be with you on that journey.

So I I think for myself, that's one thing. I'm always trying to strive that balance. I tell my team, like if I'm becoming too task focused, like tell me. If it seems as though I don't care, tell me. Because I do care like I care very deeply. It's like it's part of for me, I build a team around people who I really care about and I want them to be successful. But if you become too focused, it could seem as though you you you're not paying attention. Yeah, I know, that makes perfect sense.

I love that. What about leadership? So it's a perfect segue to my next question. What makes a great leader and what are some of the best lessons you've learned about? Leadership, yeah. I think when I look at some of the leaders who I admire and respect, I think that they've often had a few characteristics that stand out to me. The one is optimism.

I think that a strong leader. Needs to be optimistic, not unrealistic not kind of the Rose colored glasses optimism but like a realistic optimism around like there is a path we can succeed let's let's move forward. I also think there's courage. I think it's very it's it's hard to be a leader in difficult times. It's easy to be a leader in easy times, but when times are difficult, it requires courage because you're needing to say, well, I'm actually going to step past.

This and I'm going to have confidence in the future and and then I think being a good leader. The other characteristic is, is caring deeply about people, right. And that can be whether they're your employees or whether they're your customers. It's like center on the people that are in that equation, whether they investors, customers, suppliers, employees, all of those folks because that's really what's going to help you connect and and ensure that you are bringing real

success. Yeah, that makes perfect sense. And next question, adversity and some obstacles. How do you handle adversity and what are some obstacles you've had to overcome or you've seen other people overcome that you'd like to share with the audience, please? Yeah, I mean, I think my first rule around adversity is don't panic. So I often think that it's.

Case of when you're when a situation is tough or difficult, when you're facing some adversity, it's like do your best not to panic because and and sometimes there's a little bit of a joke around even within our team about the fact that I can stay calm even under the word circumstances. But I've almost sucked myself up mentally to say look, no matter what the situation is, let's get a clear assessment. And when I have that clear assessment, you know I can, I

can move forward and I think. Part of dealing with adversity is understanding upfront what's important for you. And I know from like a personal perspective, when I think about my career, I have considered myself really honored and privileged to work with some really great leaders who where I've had really strong values alignment. And I think that when you, when you think about what are the things that are most important to you and I, you know.

People will often try, try, you know, will trot out the things around, Oh well, you know, honesty, integrity, which I I agree. Like to me those are table stakes. But I think it's often about understanding values, alignment with how people deal with people. So I think 1 obstacle that I faced is that even when I first moved to the US many years ago, I was working, you know, for a company with a leader who was a great leader. But I realized that that, and I

just moved my family, right? And now this is a situation where you come in another country and I realized that this was a very capable leader, really someone who I respected. But our way of working was just not as well aligned as I would have liked it to be. And I think you know. You have an advantage when you've been working for many years and you're an executive, right? So there's a luxury associated with that which you maybe don't

have earlier on in your career. But it made me think about well, what were the values that were most important to me? Like how do how do I feel about facilitating different opinions or how do I feel about managing an approach and and that can then lead you to making decisions. Doesn't say that either is right or wrong, but it's like what's important for me. So I think when you think about adversity, it's like, don't panic. And I understand upfront what are the things that are most

important to you. Yeah, I love that. That almost ties back to what you were saying earlier about the control factor. We're focused on what you can control, but somewhat with a different flavor of it. Because it's not so much. Yeah, it's just another layer of it. I love that. So before we go on to the next question, it sounds like you're very much focused on the now. Do you meditate at all or do you, when crisis hits, you step back and you notice that?

Hey, this is happening. Let's take a breath and stay calm here and then focus on what we can control or however you want to, you know, slice it up and dice it up. But you stay calm. Speak a little about that, please, because I've noticed that's a commonality with many of the the C-Suite executives that come on the show where they have this uncanny, yes, they have the optimism, which you mentioned as well, but also the ability to stay calm as bullets are flying. How do you, what does that

process look like? How do you? So I am a person who loves walking. So I I kind of have a goal. I walk 100,000 steps a week, like that's kind of my minimum. And and that is that's almost, if you like a bit of a moving meditation, although it's not structive. But I I do that every morning and every evening I walk and that's kind of my thinking time. Majority of the time I'm not listening to anything, it's just

time to think. And I find that that's always such a good reset at the start of the day. It's an opportunity. For me to think about what have I got to get done sometimes, but I try and force myself as well to think about like okay, Where am I now? What am I enjoying? I mean living in San Francisco, lovely city, able to enjoy good weather most of the year. All those things sort of help send to me.

If they if we are going through a difficult time, my go to is like I'm going for a walk, right? Maybe go for a walk because I can clear my mind, I have get rid of any other stimuli and I'm able to to to focus on things. I love that. So I'm a Walker too. I mean this is our first time that we meet but I found that it is incredibly, incredibly liberating and powerful and just quieting the mind. I don't have my ear pugs in or headphones and I see people doing, I don't do any of that

stuff either. And yeah, I absolutely love what you're saying here because it's so incredibly powerful to just step out and almost like look at things from a Third Point party point of view. It was like, what would this character do in the movie? Type of a thing. Yeah, okay, I love that. Thank you for that, Howard. So let's talk about advice. What's the best piece of advice you'd like to share with the audience or with your 30 year

old self? I think the piece that I would share is really around understanding that everyone can make. The contribution I I remember early on in my career as well. I was working for a small software company in South Africa and one of our managers leaders there. One of these days that the company had given, I was in a design session and I was listening in. I was early in my career. I was a little bit nervous to say anything and I I had a view.

I had an opinion and and I I made the statement I said if I could put in my $0.02 worth. I'd like to tell you, you know what I have to say. So John listened to all of this and he said, okay, that's great. And then afterwards he said to me, you know how I don't ever want you to use the term 2, your two cents worth. And I was like, what have I said? And he said, well, it undervalues your contribution, right? So you we employed you because we felt you had a contribution

to make from day one. And I always want you to think about about that always make a contribution, don't undermine it, always see that you can that you can do that. And I think like for our teams and for our people we should always create an environment where everybody can can have a contribution, doesn't matter if they're new with the company or they've been with the company for a long time, doesn't matter

where they come from. And I think that's, you know, one piece of of advice that I think is. Is important. And I also think never don't feel obliged to stay in your lane. Like I think I've become a public company CFO when I started out as a software engineer. So there's no reason to feel that you have to stay in one track. Be prepared to sort of step forward. Try something else. If people take a chance on you, grab it like go and give it a

try. I love that, Will Howard, thank you so much for coming on the show. It's been an absolute delight and your stock is in my opinion, super, super set up for massive growth going forward. I'm excited to see the earnings growth. The over 1500% growth year over year is fantastic, another 80% thereafter. So hats off to you and your team. Ticker symbol is PD. People can learn more on Pager Duty. The website is. Let me see that.

Do you want the IR page or do you give the pagerduty.com the? Pagerduty.com is good and you can navigate. To our IR page from there, Beautiful. Well, thank you so much for coming on the show and hopefully we'll see you on it again soon. Thank you, Adam. We really appreciate the opportunity.

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