King of Shaves - How to tackle Gillette for market share
Dec 12, 2022•42 min•Ep. 10
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Episode description
We're joined by Will King, the Founder of the aptly named King of Shaves. The original shaving challenger brand turns 30 next year so what better time to discuss how the brand was built and what led to its success? Harvey and Will cover how other categories can spark product innovation, which products endure during a recession and how Gillette missed out on one of the world's greatest trademarks.
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