Unlocking Local Media 3.0
Episode description
Today Paul sits down with Guy Tasaka, managing partner at Tasaka Digital and technology columnist for Editor & Publisher Magazine.
In the conversation, Guy illustrates his thoughts on a concept that he's dubbed "local media 3.0". This is an upgrade for local news organizations to modern, internet-native business strategies and includes owning first party intent data, omni channel selling, a re-thinking of what publishers product is and who their customer is, and more.
This episode is jam packed with value for any local news publisher looking for ways to enhance their business!
Links from the conversation:
Connect with Guy:
https://www.tasakadigital.com/
https://www.editorandpublisher.com/tech/
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