Transforming Local Media with Fractional Services
Episode description
This week Paul is joined by Kyle Rickhoff and Bob Rose of AlignSimple, a fractional service and strategy company focused on enhancing the success of local media publishers.
They discuss the concept of fractional services and the unique offerings that AlignSimple provides for publishers backed by their years in the industry. They also talk about the evolving landscape of media, focusing on the importance of engagement through podcasting and newsletters, the challenges and strategies surrounding social media, and the need for local media organizations to adapt to new tools and audience expectations while maintaining a strong community connection.
Links:
https://www.linkedin.com/in/stlbobrose/
https://www.linkedin.com/in/kylerickhoff/
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This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co
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