Partnering with Local Micro Influencers
Episode description
In this episode, Paul sits down with the leadership team at Pittsburgh's Public Source, a nonprofit newsroom based in Pittsburgh, PA, to explore how they’re tapping into micro-influencer partnerships to reach new audiences. What began as an experimental outreach has evolved into a promising strategy to bridge traditional journalism with today’s creator-driven platforms.
Read Halle's LinkedIn piece that inspired the episode
📰 Public Source: publicsource.org
📸 Instagram: @publicsource
👤 Follow Halle, Jennie, and Natasha on LinkedIn
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