Integrating Legacy Print into the Digital Age
Episode description
Today Paul is joined by Keith Pepper, publisher of Rough Draft Atlanta.
Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume advertising.
Links:
https://roughdraftatlanta.com/
https://www.linkedin.com/in/keithpepper/
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