Insurance to inbox and the "media mullet" model
Episode description
In this episode, Paul talks with TJ Larkin, the publisher behind Larkin Media and the creator of 14 hyperlocal newsletters (and counting). TJ shares his unexpected journey from a family insurance business to becoming a driving force in the revival of community driven media. They explore why email newsletters are uniquely powerful for local engagement, TJ's data driven growth and monetization strategies, and how local entrepreneurs can transform newsletters into full fledged local media businesses. Links:
Leander Scoop --- This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. LocalPod.co --- Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices