A Fresh Look at Reader Revenue
Feb 17, 2025•48 min•Season 3Ep. 6
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Episode description
This week Paul interviews Ned Berke, Chief Strategy Officer of BlueLena, who shares his unconventional journey from journalism to the business side of media. He discusses the challenges local news faces, the importance of reader revenue, and how BlueLena supports publishers in navigating these challenges through consulting, technology, and community engagement.
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