Marketing doesn’t have to mean manipulation. But for many small nonprofits, common practices like donor recognition, emotional appeals, and urgency-driven fundraising can unintentionally cause harm. In this episode, Maria and anti-oppressive marketer Natalia Sanyal unpack how to shift your messaging and methods without compromising your values or your impact. Natalia works with human-first brands, helping for-profit and nonprofit organizations market more ethically. Here she shares her seven eth...
Jun 24, 2025•24 min
Running a small nonprofit often means juggling strategy, people, programs, and inbox chaos, all while making what feels like a million decisions a day. If you’ve ever felt stuck between leading and just trying to keep up, this episode is for you. In this candid and insightful conversation, Maria chats with returning guest Veronica LaFemina about one of the most overlooked pain points in nonprofit life: how decisions are made, delegated, and communicated. From messy inboxes to that nagging feelin...
Jun 17, 2025•24 min
Subscribe on Apple Podcasts or Spotify. Building a Fundraising Board Fundraising isn’t about money; it’s about PEOPLE. And some of your most powerful people? Your board. In this episode, we dive into the challenges small nonprofits face when trying to activate their boards around fundraising. From fear of asking to a total misunderstanding of what fundraising even is , we’re breaking down the myths, sharing real-world tactics, and giving you the mindset shifts that actually work. 📌 Don’t forget...
Jun 10, 2025•23 min
Subscribe on Apple Podcasts or Spotify. If you want to learn how my company helps nonprofits create a fundraising plan, this link will explain: https://www.gofurthertogether.ca/discoverycall How to create a GREAT fundraising strategy for your small nonprofit Every thriving nonprofit starts with a plan, not a guess. In this episode of The Small Nonprofit Podcast, we break down how a thoughtful, strategic fundraising plan can set your organization up for sustainable growth, smarter decisions, and ...
Jun 03, 2025•21 min
Wondering how to make millions for your nonprofit? Join us for an inspiring conversation with Quilen Blackwell, co-founder of Chicago Eco House and Southside Blooms, as he shares how sustainability and social enterprise can transform communities. Quilen discusses his journey from starting with zero funds to running a $2 million nonprofit. Learn how his organization uses vacant lots to create solar-powered flower farms that employ at-risk youth, creating a self-sustaining business model that brin...
May 27, 2025•27 min•Ep. 43
Does making your nonprofit feel inclusive seem impossible? Today, we're getting real about diversity, equity, and inclusion in our sector. Join host Maria Rio and Michelle Okere, an expert in nonprofit equity, diversity, and inclusion, as they discuss how communication and belonging play a crucial role in nonprofit success. Michelle shares her lived experience and practical strategies for embedding equity into organizational strategy and nonprofit governance. Learn how to build an inclusive cult...
May 20, 2025•41 min•Ep. 19
How about turning your LinkedIn profile into a powerful fundraising tool? Join Maria Rio and LinkedIn expert, Michelle Benson, as they share actionable strategies for nonprofits to build their digital presence and attract funders via LinkedIn. In this episode, Michelle discusses how to create content that actually enagges donors and funders as well as how to use the platform for donor prospecting and stewardship. Learn how to connect with funders, enhance your nonprofit’s visibility, and turn Li...
May 13, 2025•33 min•Ep. 29
Liked this episode? Have an idea? Send us a text HERE :) Subscribe for more episodes on Apple Podcasts or Spotify. Mandatory office returns are back but are they actually helping us work better? In today's episode, we get real about task masking, quiet quitting, and the push-pull tension around remote work that every fundraiser and nonprofit leader is feeling right now. For many, being back at your desk doesn't mean you're actually getting more done; it might just mean you're playing the part. W...
May 06, 2025•21 min
In this episode of The Small Nonprofit Podcast , Maria sits down with major gifts expert, Emma Lewzey, to bust myths, shift mindsets, and bring some much-needed clarity (and courage!) to one of fundraising’s most misunderstood areas. Whether you’re in a small shop or a national organization, this episode will remind you: you don’t need to be perfect to build authentic relationships; you just need to be curious, strategic, and a little bit brave. Major Gift Fundraising – The Highlights: Getting o...
Apr 29, 2025•32 min
In this episode of The Small Nonprofit Podcast , Maria unpacks the nonprofit power dynamic we don’t talk about enough: what to do when you need to move things forward, but your Executive Director or board just… won’t. Whether you're tired of chasing down information, being given confusing direction, or trying to navigate an ineffective board, this episode is your tactical guide to managing up. Maria offers no-fluff strategies to help you communicate clearly, influence with integrity, and protect...
Apr 22, 2025•20 min
Despite being a sector dominated by women, nonprofit leadership remains disproportionately male. In this episode of The Small Nonprofit Podcast , Maria Rio sits down with Caitlin McBride to unpack the gender gap at the top. They dig into everything from the “motherhood penalty” vs. the “fatherhood bonus,” to sneaky internalized biases and straight-up structural BS. Just because our sector talks about equity, doesn’t mean we're actually living it. Whether you’re climbing the ladder, job hunting, ...
Apr 15, 2025•27 min
Fundraising isn’t just about securing donations—it’s about embedding justice, equity, diversity, inclusion, and reconciliation into every aspect of the process. In this episode of The Small Nonprofit Podcast, Maria sits down with Huda Al-Saedy, Director of Philanthropy at Ecojustice, to explore how nonprofits can align their fundraising practices with their core values. From redefining policies to centering Indigenous voices, Huda shares how Ecojustice has built authentic donor relationships, em...
Apr 08, 2025•37 min
Nonprofit fundraising is more than just making the ask. It’s about providing value, building relationships, and using data to drive smart decisions. In this episode of The Small Nonprofit Podcast , Maria shares the top lessons she’s learned as a consultant that every nonprofit fundraiser can apply. Whether you’re managing a small shop or leading a larger development team, this conversation will help you rethink your approach to donor relationships, automation, and nonprofit data management. 3 No...
Apr 01, 2025•16 min
Hiring in the nonprofit sector is harder than ever in 2025. With stagnant salaries, limited remote work options, and increased competition for talent, many organizations are struggling to fill positions and retain staff. In this episode of The Small Nonprofit Podcast , Maria and Caitlin explore the key challenges nonprofits are facing and share actionable strategies to help you build a strong and motivated team. They cover why salary transparency is essential, how to support your employees beyon...
Mar 25, 2025•23 min
In this episode of The Small Nonprofit Podcast , Maria and Caitlin explore the key differences between being a boss versus being a leader and why leadership gaps are causing burnout and turnover in the nonprofit sector. They share insights into how nonprofit leaders can foster trust, create a supportive work environment, and empower their teams for long-term success. Whether you're managing staff for the first time or looking to refine your leadership approach, this episode is packed with action...
Mar 18, 2025•21 min
In this episode of The Small Nonprofit Podcast , Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause. Key Topics Covered:...
Mar 11, 2025•24 min
In this episode of The Small Nonprofit Podcast , Maria and Caitlin dive into why fundraising should never be a solo effort and how nonprofit professionals can engage their teams, board members, and leadership in fundraising efforts. They share personal experiences, actionable strategies, and tips to create a culture where fundraising is a shared responsibility. If you've ever felt like you're carrying the weight of fundraising alone, this episode is for you! Key Topics Covered: Fundraising is no...
Mar 04, 2025•24 min
In this episode of The Small Nonprofit Podcast , Maria breaks down the nine biggest red flags to watch for during your nonprofit job search. While the sector is full of impactful orgs, not all are well-managed or even stable. Maria shares tips on spotting warning signs—like financial instability, poor leadership, and lack of work-life balance— before you accept an offer. If you're looking for a nonprofit job or just want to be more intentional about your next career move, this episode is a must-...
Feb 25, 2025•19 min
In this episode of The Small Nonprofit Podcast , Maria chats with Sheela Mahajan, founder of the Nonprofit Science Institute and host of the Nonprofit Science Podcast. Sheela shares how nonprofits can move beyond reactive decision-making and start thinking more strategically. They discuss the challenges of shifting organizational mindsets, how to implement systematic decision-making processes, and the importance of defining problems before jumping to solutions. Sheela introduces the Signals Fram...
Feb 18, 2025•29 min
In this episode of The Small Nonprofit Podcast , Maria and Caitlin dive into the biggest fundraising trends shaping the nonprofit sector this year. From the rise of Community-Centric Fundraising and AI-driven tools to the ongoing burnout crisis, they break down what’s ahead and how nonprofits can prepare. They explore how ethical storytelling is becoming a must, why fractional fundraising is on the rise, and how organizations can build resilience in an ever-changing landscape. Key Topics Covered...
Feb 11, 2025•28 min
In this episode of The Small Nonprofit Podcast , Maria is joined by Caitlin McBride to discuss how nonprofit fundraisers can transition smoothly into the new year after the year-end fundraising rush. They share strategies for celebrating success, reflecting on what worked, and setting yourself up for long-term sustainability—without burning out. If you’ve ever felt overwhelmed by the reset of a new fiscal year, this episode is packed with actionable advice to help you start 2025 with confidence....
Feb 04, 2025•24 min
In this episode of The Small Nonprofit Podcast , host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growth. Whether you're working with a small team or looking to refine your fundraising approach, this episode provides practical, actionable insights to maximize your im...
Jan 28, 2025•19 min
In this episode of The Small Nonprofit Podcast , Maria sits down with Caitlin McBride, an experienced fundraiser and consultant, to discuss the unique challenges and opportunities of being a one-person fundraising department. Caitlin shares her journey from working in large fundraising teams to becoming the sole fundraiser at small nonprofits. She provides actionable insights on setting up systems, avoiding burnout, and leveraging technology to maximize efficiency. If you’re a nonprofit professi...
Jan 21, 2025•33 min•Ep. 59
Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast , Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster ...
Jan 14, 2025•25 min•Ep. 58
Can nonprofits truly live their values? Learn how to align organizational values with action from the experienced leadership of Hoang Murphy, CEO of People Serving People. In this episode, we discuss building workplace cultures of transparency, centering lived experiences in decision-making, and embedding nonprofit values into budgeting and operations. Explore how intentional nonprofit leadership can create better workplaces and stronger mission outcomes. Aligning Nonprofit Leadership with Core ...
Dec 31, 2024•43 min•Ep. 57
Is the nonprofit-industrial complex STUCK? Discover the journey of implementing Community-Centric Fundraising (CCF) principles with your host Maria Rio and Marie-France, Director of Community Engagement and Major Gifts at TNG Community Services. In this episode, they discuss the complexities and rewards of aligning fundraising strategies with equity, justice, and collective mission values. Topics include practical applications of CCF, the importance of self-reflection, addressing limitations, an...
Dec 17, 2024•41 min•Ep. 56
Are you slipping into slip into siloed efforts in the nonprofit sector? Join Lanrick Bennett, Executive Director of Charlie's FreeWheels, as he discusses building a culture of collaboration in nonprofits. Lanrick shares his journey from a career in government and advocacy to leading a youth-centered cycling nonprofit, weaving themes of equity, leadership, and community into his work. Discover how nonprofit leaders can dismantle silos, foster internal and external partnerships, and implement equi...
Dec 10, 2024•41 min•Ep. 55
Is your nonprofit aligned with your values or is it perpetuating harm? In this thought-provoking episode of The Small Nonprofit, Maria Rio sits down with Sheetal Puri, digital fundraising leader at Wikimedia Foundation, to discuss the critical issues of value misalignment, nonprofit burnout, and workplace culture in the nonprofit sector. Together, they explore how nonprofit professionals can navigate organizational challenges, advocate for meaningful change, and build a healthier, values-aligned...
Dec 03, 2024•40 min•Ep. 54
Ready to rank higher on Google and have donors find YOU? Join digital marketing expert Matt Diamante as he shares how Nonprofit SEO and digital funnels can revolutionize nonprofit fundraising. Learn actionable fundraising tips to optimize your website, attract donors, rank higher on Google, and build lasting relationships. From creating engaging funnels to improving donor trust, this episode is packed with practical advice for nonprofits looking to thrive online. Nonprofit SEO Made Simple – The ...
Nov 26, 2024•27 min•Ep. 53
Sick and tired of constantly feeling stressed, overwhelmed, and burned out? Join Maria and Kimberley McKenzie in this insightful episode on nonprofit burnout prevention. Kimberley shares her transformative 4C framework—Culture, Confidence, Collaboration, and Coaching—to help organizations reduce staff burnout, enhance team resilience, and create sustainable impact. From addressing trauma-informed leadership to fostering trust and loyalty, this episode equips nonprofit leaders with actionable str...
Nov 19, 2024•34 min•Ep. 52
