Maybe you've started a podcast or video series...or perhaps you're in the planning stages. Regardless of your topic, you're probably like - what the heck am I going to talk about every week (or whatever cadence you choose)? Perhaps consider a format that allows you to welcome guests onto the show. That way, you won't have the pressure of carrying the entire show every week...and typically the guest will also help promote it. Two birds. In this episode, I discuss 11 ways to seek out your ideal gu...
Sep 21, 2021•14 min•Season 2Ep. 70
This week, I thought we'd talk a little bit about creating headlines, subject lines, your call-to-action - you know, the stuff that gets your ideal audience to DO WHAT YOU WANT THEM TO DO. Whether it's an opt-in page, sales page, social media post, email, blog post, etc... it's super important to have action-oriented headlines that actually work. Before you even start to create these glorious bits of copy, I go over the 3 things you have to have right. If you don't have these things, you're SOL....
Sep 14, 2021•10 min•Season 2Ep. 69
In order to grow a sustainable business that won't have you pulling your hair out (at least maybe not every day), automating processes is critical. It saves you time, money, and your sanity. No matter if you're new to business, or an experienced entrepreneur or in your career, building systems that streamline what your business needs is key. Many people, whether employees or business owners, crave flexibility in their schedules and creating automation in your business or career can help make tha...
Sep 07, 2021•10 min•Season 2Ep. 68
It might surprise you to hear this but: you don't need a fancy website and logo to get your business going…nor to grow it substantially. Honestly, creating your email list is one of the most important things to do early on. Grabbing an email service provider and then creating a landing page or two, one with info about your offer and another to gate your lead magnet to collect email addresses of those in your ideal, targetted community. (I'll be doing a separate podcast episode regarding the tech...
Jul 06, 2021•15 min•Season 2Ep. 67
Have you ever felt like you were all over the place? Unproductive? Flitting from here to there? Like you're always saying yes when you wish, you could say no? Doing things that don't feel right or that aren't serving your priorities? You probably don't have solid boundaries in place. Boundaries are all about your mental health. If your head's not in the game, if your mind and priorities aren't clear enough to enforce boundaries, you've lost before you've even begun. Like a lot of things in life,...
Jun 29, 2021•8 min•Season 2Ep. 66
This week, I wanted to go over critical steps you need to take when starting your own business. So some of you may have already started your own business, and others might be thinking about it but haven't taken the plunge. You might want time flexibility while earning an income, you might you love your full time job, but want to have a business in addition to that that you want to build. And maybe you're curious as to what it would entail. Perhaps you've launched your own business, but need a nu...
Jun 22, 2021•13 min•Season 2Ep. 65
Where do I even start with our guest this week? For 13 years Matt Zaun worked in the political arena as a speech writer - helping politicians with debate prep, speech writing and overall messaging. For the past 5 years, Matt has taken critical pieces of that experience and applied them to helping small and medium business owners catapult their businesses to new heights. How? Matt is a Story Strategist that works with CEOs, executives and business leaders to use their story to inspire their audie...
Jun 15, 2021•50 min•Season 2Ep. 64
This week, let's talk about a biggie that plagues all businesses - how to tackle the most common online sales obstacles or objections. These are objections you might get from people when they're considering buying your product or service. When you learn the objections that people have when considering your offer beforehand, you an address it directly...before they even come up. This an be an organic conversation using copysation (listen to episode #53 - Connect with Copy: Grow Your Clientele), l...
Jun 08, 2021•8 min•Season 2Ep. 63
This week I talk about something in copywriting that trips a lot of people up. THE SALES PAGE. Your sales page can be the key piece of success in your sales funnel and customer journey if you take a critical (yet organic) view of it. Your sales page should be clear on exactly: what you’re offering who it’s for why it’s important how it will help solve a problem or deliver a transformation Your copy should be organic to you and your brand. It should be conversational and include the reader. Use c...
Jun 01, 2021•8 min•Season 2Ep. 62
Whether you're thinking about launching an e-commerce business or are actively building one, this episode with Jamey Warren is key. A musician through and through, Jamey harnessed that creativity and ambition in growing his online career. Back in high school in El Paso, TX, Jamey and our own Joey Ramirez marched proudly in the Coronado High School (go T-Birds!) marching band…and participated in some rowdy hijinks on the side (wink, wink). Hear how this professional musician found a way to intert...
May 25, 2021•37 min•Season 2Ep. 61
I hear the term side hustle a lot. And it makes me cringe every time. Calling something a side hustle gives it less weight. Less importance. As if it's this fluffy thing in the corner that doesn't really matter in the grand scheme of things. Pick it up and put it down as needed. That sounds more like a hobby to me. But what I mostly see that are called 'side hustles' are not that at all. They are legitimate businesses. The start of a company. Really valuable products and services. Most successfu...
May 18, 2021•9 min•Season 2Ep. 60
You may have asked yourself this question multiple times in the past year, a few times this part quarter, and maybe even a couple of times this week: Do I need to pivot (or shut down) my business? After having sooooo many conversations with entrepreneurs via this podcast, in my Facebook group, in my courses, on social media…one of the main common threads has been - "this is how I realized I need to make a change in my business." In fact, I don't think I have spoken to a business owner in the pas...
May 11, 2021•10 min•Season 2Ep. 59
There are so many metrics you can track when it comes to email performance. Seriously, it can be a full-time job to meticulously analyze reports around the performance of your email marketing. Completely fine to track them all, but less than a handful need your consistent attention. In this episode, learn: The 3 email metrics that should command your attention each week How to improve your email open rate Action steps to stay out of the Spam folder Click-through rates of top industries The real ...
May 04, 2021•19 min•Season 2Ep. 58
Why is connecting with your audience (customers, students, clients, followers) so incredibly important? How are you, a business owner who barely has time to shower, supposed to do this? This week I tell you why's and the how's of using consistent content to grow your audience AND your revenue. I go over 5 ways to make it happen : who to write for and how leveraging 'life as content' executing a content audit creating a system that scales time-blocking, batching, keywords Tune in and LET'S GO....
Apr 27, 2021•23 min•Season 2Ep. 57
Remind me again why you're not using email marketing in your business? Is it because for every $1 spent it returns an average of $35? Or could it be because almost 60% of consumers say that marketing emails influence their purchase decisions? Or maybe it's because almost 50% of Americans subscribe to email lists? If you've been following me or listening to this podcast for any length of time, you know that when I say 'email marketing' I'm not talking about the email marketing strategies of decad...
Apr 20, 2021•8 min•Season 2Ep. 56
Ever wondered what goes in to self-publishing a book? I have heard from so many entrepreneurs, especially over the past year, who are finally starting to dust off their book idea(s) and turn them into reality. Our guests this week, Miriam Wagliardo (published author and tradeshow event producer) and Nancy Giammarco (published author, illustrator and sound engineer) did just that. They tell us all about the steep learning curve of the process, tools they used, their first 'COVID' marketing phase,...
Apr 13, 2021•40 min•Season 2Ep. 55
If you've been listening to this podcast or have tuned into my live trainings you know that I am all bout growing your email list. And not just growing your email list full of whatever emails you can get on it, but growing your email list full of targeted, actual people that you think will benefit from the information that you're giving them, and that might be interested n your products or services down the line once you develop a relationship. I always say grow an email list, because growing an...
Mar 30, 2021•12 min•Season 2Ep. 54
I've noticed this funny thing that happens when businesses start talking to their audience. They turn into robots. Picture it: you're having a conversation with a friend. Letting them know what you're up to, your latest project. You're excited about it, detailing how it's going to help your customer base, how it's a game changer, who it's for, why you created it… Your friend is intrigued by your project and is excited for it simply because of your energy and excitement in telling them all about ...
Mar 23, 2021•14 min•Season 2Ep. 53
This episode marks ONE YEAR of the Small Business, Big Mindset podcast. We are so incredibly grateful to all of those that have tuned in - thousands of downloads later this show is still going strong! We have just scratched the surface of valuable trainings and incredible guests and we are beyond excited of what's to come as we continue to bring you the best of the best to move your business forward. As promised, this week we are going behind-the-scenes yet again (check out episode 51 where I ta...
Mar 16, 2021•35 min•Season 2Ep. 52
We are coming up on ONE YEAR of our Small Business, Big Mindset podcast launch! As such, we're producing exclusive 'insider's look' episodes leading up to that one year anniversary all about how we create our podcast...including lesson's learned (there have been a few haha) and how we've fine-tuned our processes to create a well-oiled machine of entrepreneurial goodness. This week I dive into the nuts and bolts of my content process. I go over: topic selection and talking points for both our gue...
Mar 09, 2021•18 min•Season 2Ep. 51
Where do I start with this one? Andrew Rincon is owner of CraigO's in Lakeway, currently one of the four independently owned locations in the Austin area. I was told of his heart and solid character and that we had to have him on the show! Our discussion reiterated what others had told me - heart of gold, this one. We discussed so much that is so valuable for fellow business owners to hear - Andrew is incredibly transparent. Not sure if you've seen the news (or experienced it first-hand), but Te...
Mar 02, 2021•48 min•Season 2Ep. 50
My guests this week are not only inspiring, empowering business owners, but also my neighbors here in our Austin neighborhood! Amy Arnold and Jessica Stanley are the founders of Card My Yard. Chances are, if you've seen those fun letters in someone's yard celebrating an event, it was from Card My Yard. The two started the company in 2014, shifted to a franchise model and built their custom website in 2017, and saw exponential growth in 2020 in spite of a global pandemic. The company now has over...
Feb 23, 2021•39 min•Season 2Ep. 49
Back in my late 90s/early 2000s start-up days - the 'real' dotcom start-up days that can never be recreated (and that's prob a good thing haha) - it was almost like a badge of honor to burn out. If you weren't burned out, if you didn't spend the night in the office, if you didn't eat, sleep, breathe, your next project or product launch...were you even a true dotcommer? It was like a rite of passage to regale stories of how your last website launch almost killed you. It was just an understanding ...
Feb 09, 2021•15 min•Season 2Ep. 48
From an abusive home in a Communist country to a keynote speaker and author, our guest this week took even herself by surprise. Csilla Muscan is an international speaker, author, and founder of Magnify Your Message Training Programs. Inspired by her challenging up bringing and encouragement from others, Csilla embarked on a career path that first terrified her, but now brings her peace. She dedicates her time to helping passionate women with a powerful message find their unique voice and share t...
Feb 02, 2021•43 min•Season 2Ep. 47
This week's guest is General Manager of CrossFit 2222 in Austin, TX, Keoni Subiono. Born and raised in Hawaii, Keoni founded and built CrossFit East O’ahu into an insanely successful gym - both financially and community-wise with his members. He's taken that business savvy mixed with a heart for community to help build CrossFit 2222…throughout a global pandemic. How do you keep a community and client-base growing and connected when human connection is a no-go? You get creative. You get scrappy. ...
Jan 26, 2021•54 min•Season 2Ep. 46
You can call this week's guest 'Papa Bear' or Matt - which pretty much gives you a great indication of his personality. Matt Barnett is the CEO (Papa Bear) of Bonjoro. Bonjoro supports businesses in 'sparking meaningful conversations and powerful, lasting relationships with their customers' via personalized videos…but that's just the start. The company is currently building the world's first Customer Delight platform. We. 👏 Are. 👏 Here. 👏 For. 👏 It. Matt and team are perfectly positioned to ...
Jan 19, 2021•27 min•Season 2Ep. 45
This week's guest was successful in accomplishing what so many would-be online entrepreneurs work toward - shifting from their full-time job to creating their own business. Veronica Sagastume is a content strategist for accountants and bookkeepers who moved from her lucrative CFO corporate career to running her own business - trading her corner office for her home office. Based in the San Francisco Bay Area, Veronica's entrepreneurial journey took many twists and turns impacted by her own aspira...
Jan 12, 2021•44 min•Season 2Ep. 44
This week we're discussing establishing and maintaining a successful brand identity. Having a strong brand can make the difference between a successful business and one that falls prey to the growing competition. Some might think that your brand identity is simply your logo and design of your website. However, as you can imagine, it goes far further than that. Discussion Highlights: Identifying Your Customer Competitive Research The Hole Your Company Fills Your Mission Statement Tying in Visual ...
Jan 05, 2021•6 min•Season 1Ep. 43
With 2021 a mere three days away, goal-setting is critical...but keeping your mind correct is instrumental to even having a chance at accomplishing those goals. This week we ask the question, 'What does mindset have to do with creating content that attracts your ideal clients?' From the moment we launch something, whether it's a product or a new service, we want it to be perfect, so perfect that it typically doesn't even get launched because it never lives up to our expectations. We're constantl...
Dec 29, 2020•6 min•Season 1Ep. 42
We spoke with a dozen of our previous podcasts guests to ask, 'What new strategy, tool, process or idea are you looking forward to implementing for your business in 2021?' This episode is dedicated to all those entrepreneurs getting crystal clear on what their businesses will accomplish in the new year - how far they will grow, how they will impact their community. There are so many ways these businesses are planning to grow in 2021 - take a listen and let them inspire you to do the same. Big th...
Dec 22, 2020•21 min•Season 1Ep. 41
