Episode 2: The Tool Every Business Needs to Succeed

speaker 0:   0:00
Welcome to the small business Big Mindset podcast, where we dive into tactical strategies to grow your business and to make an impact on this world. A huge part of success is keeping your mindset and vision on track. So this is a major part of our process and this podcast. Let's do this. Welcome back to the small business Big Mindset Podcast. This is Episode two This week. We're focusing on the question. Why does every small business any content marketing? The Content Marketing Institute defines content marketing as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. With the objective of driving profitable customer action according to have spot, only 37% of businesses claimed even have a content marketing strategy in place, which means by creating and executing a content marketing strategy yourself, you could potentially gain a definite edge over your competition as a solo or a small business entrepreneur, you might have been told that you need content marketing to scale your business. The response that might have been two flat out ignore that suggestion. Or maybe it annoyed you mostly because you know they're right, but you're not sure why or even where to start. That's true. Content Marketing for small businesses is a must. It's a must for all business size is. Actually, I'll venture to say it's a must for every type of business without effective content and marketing. Of that content, there is zero chance of getting the right customers in creating a long term business. Zero chance. I know that's a bold statement, but the good thing is, content marketing has a really high are Oi! It's super cost effective and it can bring in huge results. Per recent reports, an astounding 90% of online marketers leverage content to engage with new audiences. 72% of them stated that their engagement has improved because of this content. Those are big numbers, you guys. So what can content marketing help us small business owners out with a solid brand, creating a brand identity that your audience can connect with? It's also a big competitive event advantage by using content marketing, you were already ahead of the game from those businesses that don't use this tool. It also set you up as a thought leader. The content frames you or your company as an expert in your field, and you can build solid customer relationships. People do business with those they know like and trust content helps solidify that. You also get an increase in traffic. Compelling content helps generate traffic to your website and products, thereby increasing your lead pipeline and overall sales. So those air tangible business benefits. But as you know, or your learn pretty quickly, we also focus on growth, mindset and vision. Here at Mussel Creative, when you create a content marketing strategy, it actually helps your confidence. It's one more thing you are experimenting with, and due to this, it's another skill that will become easier for you to dio. You also be more clear on your direction and your part in it, a more solid feeling that you are in control of your business, its growth and its future content Marketing is all about testing and experimentation. There are so many different types of content you can create as well, so many different ways. You can get that content out to the right audiences, and I will expend upon that the right audience that makes the huge difference. This is not throwing spaghetti at the wall to see what sticks. As ideally, you wanna have a goal with a specific strategy and tactics. But it is trying multiple avenues to see what resonates best. What moves the needle towards your goal In the most effective way, we'll cover content types, marketing plans, lead magnets, all that fun stuff that will move your business toward the goal you are focused on and future podcast episodes. So definitely stay tuned for those in addition or launching a chorus to walk you through content creation and marketing strategy, step by step, that will be launching later this year. So stay tuned for more on that. Thanks for tuning in to episode number two for the Small Business Big Mindset Podcast. Be authentic. Bring an insane amount of value and keep