SMACtalk 52: How to leverage S.M.A.C. to grow a brands community!
Episode description
On this episode Dan & Brian discuss the importance of community in the digital world of 2016 and how brands and small businesses can leverage social media marketing, mobility, analytics and cloud to grow a community that allows and empowers scale.
Beyond the weekly podcast Brian & Daniel also host the podcast at brand events and are excited to be adding 4 new events in the fall of 2016.
What is SMACtalk?
S.M.A.C.talk Live is a media hub founded by Brian Fanzo & Daniel Newman that has exploded thanks their podcast created in 2014 discussing Social Media, Mobility, Analytics and Cloud into a media offering that includes dual event Emcee and digital host, a weekly technology social showed called #Cloudtalk, an on location live stream socially powered tv show and event new media amplification that includes brand social account takeovers, Snapchat geo filters, twitter chat hosting, periscope & facebook live video streaming as well as live event community management and on-demand content creation and up-cycling. SMACtalk Live has worked for brands at their events including: IBM, SAP, Capgemini, Deloitte, iTelligence, HP, Dell and the Superbowl in 2016 alone.
Here are some links of past events SMACtalk Live has been a part of:
Past Experience: Enterprise Event Work 2015-2016
IBM Interconnect: (10 Influencer Interviews & Moderated 3 Panels)
- Influencer Social QB
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- https://youtu.be/e8IMqGpW0K0
- Influencer Interview with Bryan Kramer: https://youtu.be/U5cC1MkKDc4
- Panel Moderator
- Recap of Data Debates Brian Moderated
IBM Partnerworld (Social Business Workshop & 4 live podcast recordings)
- GM at IBM Sandy Carter Interview: https://www.youtube.com/watch?v=K6ICRijjmp4
- SMACtalk Podcast (1 of 3) recorded at event: https://itunes.apple.com/us/podcast/smactalk-live-social-media/id953547333?mt=2#
IBM Insight (Interviewed 24 influencers & Moderated 6 IoT & Big Data Panels)
- Emcee & Digital Live Streaming Host http://www.ibmbigdatahub.com/blog/internet-things-ibm-insight-2015
IBM Amplify
- Promo video for Event on IBM Events Site: https://youtu.be/DxIzVf5SE5o
Superbowl SAP partnered with: Capgemini, Deloitte, iTelligence, SAP (20 hours of interviews over 5 days live from Superbowl City)
- SB50disrupt: Press Release: https://sapsponsorships.com/SB50Disrupt?source=social-SME-TW-Jan2016-SB50Disrupt-Blog-SAPSponsorships
- Landing Page with full Calendar of events off of main SAP site: http://discover.sap.com/superbowl
- 1 of 20 panel interviews we did on Blab that was reposted by SAP on YouTube: https://youtu.be/DrIUhkXXfyY
- SAP Recap Blog Interview:https://news.sap.com/does-company-size-matter-in-a-digital-economy/
SXSW w/ Dell:
- Interview on Future of IOT: https://youtu.be/Ia-QuXRZukU
- Panel on IOT and Coffee Talk Session with Bryan Kramer on “how to create consumable content”
SAP Sapphire Now (55+ Facebook Live Interviews on 7 SAP Brand Pages)
- Interview on @SAP Facebook Live page with Maggie Fox SAP SVP Digital & Content:
- DEMO & Periscope Interview at SAP Digital Booth:
- Interview SAP customer Skullcandy on SapphireNow Expo Floor:
If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:
Twitter:
www.Twitter.com/DanielNewmanUV
Snapchat:
www.Snapchat.com/Add/DanielNewmanUV
www.Snapchat.com/Add/iSocialFanz
Read more at http://smactalklive.libsyn.com/#wuDvwZe2jYWw90us.99 bu4fte2k