Live from #SXSW: How Social Intelligence Empowers Digital Business Decisions! #SMACtalk Ep 23

Live at #SXSW: Social Intelligence Empowers Digital Business Decisions #SMACtalk Ep 23

Brian Hosts Solo from SXSW as Daniel is on the road doing a keynote presentation. Joining Brian live from SXSW is Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention.  

The underlying theme of SXSW other than Meerkat was without question was the role data plays in businesses today that are focused on creating a “Digital Front door”

Brian and Eric Discuss a range of topics including:

• Social Intelligence

• Validation of Social Media Data

• Digital’s Role Beyond Marketing

• Digital Front Door and What It Means for Businesses

• Big Data vs Strategic Data with Context

• Importance of creating a digital strategy that embrace data

• Meerkat mobile app, an example of the rate of change

• Visualization of Social Intelligence on the IBM Big Board at Jimmy Kimmel

• Importance of Engagement Data

• Real Time Listening + Data = Right Time Engagement

• DrawAttention White Board Startup for your Laptop

Follow Eric on Twitter at: @eswayne

Mutual Mind on Twitter at @MutualMind

DrawAttention on Twitter at: @drawattentionco

This episode is sponsored by IBM to help companies envision a #NewWayToWork.  IBM Verse, their new revolutionary social & email solution, can free up time for you to focus on this by calming your email. IBM.com/Verse