Episode description
Sophia Bendz was there when Spotify was taking its first adolescent steps, and left when it had amassed an over 9-digit global user base. Like many other companies of the same size, Spotify is more than the sum of its parts. It’s a brand and an idea that lives in public consciousness. Sophia was the person behind the heart and voice of those ideas, and she joined the Soaked by Slush podcast to share her insights into everything from nuts and bolts marketing strategy to understanding the deeper spirit of your company.
Expect to learn:
- How did Sophia mold Spotify’s story?
- What is the importance of consistency in branding?
- How much of branding is skill vs. artistry?
- How did Spotify grow so immensely?
- How to manage your early stage marketing dollars as a Founder
0:30 Who is Sophia Bendz?
3:00 How important is marketing and storytelling in the early stages?
6:29 Importance of branding in both B2C and B2B, importance of consistency
10:54 Quintessential early stage marketing skills
13:13 We start talking about Spotify
16:30 Making and managing your first marketing hire and spending your first marketing money
21:17 The first years marketing of Spotify
28:30 What separates the good from the great in consumer brands? Are brands defined in hindsight?
32:40 Is there an intangible mojo in branding that cannot be understood intellectually?
34:10 How has Sophia adapted her skills to her new job as an investor?
Have a listen, subscribe, rate, hate – whatever you feel like, mate. New episodes with the most interesting people in the world, every Thursday!
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