In Conversation With Nicole Quinn, General Partner at Lightspeed | Why VCs should do field research on consumers - podcast episode cover

In Conversation With Nicole Quinn, General Partner at Lightspeed | Why VCs should do field research on consumers

Sep 22, 202139 min
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Episode description

In this episode of the Soaked by Slush podcast, we had the opportunity to host Nicole Quinn, Partner at Lightspeed Ventures. As an investor, Nicole is a master at working with founders, brands, and end-customers. Her impressive background in both investing and entrepreneurship has garnered her a wealth of experience and knowledge – especially when it comes to consumer brands. Nicole’s unique style of working with founders certainly makes her ideas worth a(n intriguing) listen. 

Expect to learn:

  • Do founders need to have a “run through walls”-attitude?
  • How VCs should support their portfolio’s founders and the problem with the "founder hero"-myth
  • Why Nicole doesn’t want to invest only in the “bubble of Silicon Valley”
  • Why is speaking to customers central to investors as well?
  • Why companies should focus on niche markets first 

01:25 Introduction to Nicole

05:55 Important things in successful founders

09:00 The importance of the founding team’s obsession

13:10 Talking to customers and apps on Nicole’s home screen.

16:38 When founders believe they have product-market fit too early

18:45 People don’t want to hear bad things about their companies

19:33 Problem of founder ‘hero mindset’ – can grit get too toxic?

23:14 Philosophy of relation-building with founders

26:06 What do founders usually worry about too much?

29:34 Starting niche first

33:38 Would founders experience from first building something smaller before building something that scales 

36:14 The importance of listening

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