Episode description
In this episode, recorded live at the Slush 2021 event in Helsinki, William and Isak talked to Gini and Eccie Newton from Karma Kitchen. Gini and Eccie are a pair of British siblings who decided to enter the catering business, and ended up finding a niche that they developed into Karma Kitchen. What was that niche? Buying warehouses and turning them into kitchens for restauranteurs. Oh, and their idea has raised over 300 million dollars to date. It sounds astounding, but the more you hear Gini and Eccie explain it, the more it makes perfect sense.
Expect to learn:
- About sibling chemistry in entrepreneurship
- How Karma Kitchen grew without almost any marketing
- How Gini and Eccie manage a very capital intensive idea
- What the idea behind Karma Kitchen is
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1:29 Intro to Eccie and Gini
3:25 History behind Karma Cans
5:11 What it’s like working together as sisters
8:43 Kitchen vs sales in planning menus
9:44 Origins of Karma Kitchen
15:08 How and why Karma Kitchen is so capital intensive?
18:30 How does Karma Kitchen acquire customers?
20:30 Marketing and finance
23:50 The relationship between investor and invested
26:15 How are Gini and Eccie different from each other as people?