Slow & Steady - podcast cover

Slow & Steady

Benedikt Deicke and Benedicte Raaewww.slowandsteadypodcast.com
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!
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Episodes

Conference Hacks

Benedicte and Benedikt share tips on how to make the most out of conferences and more. Retweet Colby Fayock’s testimonial about Gatsby Retweet Brian Lovin’s testimonial about Userlist Priya Parker’s “The Art of Gathering” Benedicte is filled with happy hormones this week because of dancing, more work from Cloudinary, and a wonderful testimonial from a customer on Twitter. She’s working on her preparations for upcoming conference talks and has also received a call for proposals for another one ne...

Sep 22, 202244 minEp. 153

Shipping quality stuff vs. shipping stuff fast

Coming back from a two-week break here at the podcast, Benedikt and Benedicte talk about the progress they’re making and a few existential questions about shipping updates. Jamstack Conf 2022 Modern FrontEnds Live! Prune Your Follows With the summer over, everyone’s in “back to work” mode and the pace is picking up. Benedikt is revitalized after his three-week vacation. The Userlist team is making great progress with the message editor. On the frontend, they’re currently polishing the UI and fix...

Sep 15, 202248 minEp. 152

Feather.so with Bhanu Teja P

Benedicte chats with Feather.so founder Bhanu Teja P to talk about his Notion to blog platform and the importance of marketing your product. Feather.so Follow Bhanu on Twitter Vercel charged Bhanu ~$1.8k for hosting MDX.One After quitting his job as a software engineer, Bhanu started blogging. He enjoyed creating content but the process was time consuming: after writing on Notion, he still had to convert it to Markdown, and then transfer it to the blogging platform. He then thought about develop...

Aug 25, 202233 minEp. 151

Everything’s Coming Together

Benedikt and Benedicte are both celebrating very productive weeks as they see all their efforts come together in their respective projects. Jamstack Conf 2022 Bhanu Teja P of Feather.so The Artist’s Way Benedikt and the team had a pretty successful week in terms of stuff shipped: they finished the frontend query builder improvements, implemented an Amplitude cohort sync integration, and added a server-side rendering for their new message “document schema”. They also plan to work on a bug in thei...

Aug 18, 202247 minEp. 150

Write Down Your Passwords

Benedicte and Benedikt talk about the updates from the week and why it's in fact good idea to write down your passwords. The ONE Thing by Gery Keller Episode with Pierre from ScrapingBee 1Password 's password recovery process for teams and families Password managers don't have to be perfect, they just have to be better than not having one In the last week, Benedikt finally got some work done on the user interface of Userlist's condition builder. This was only possible by ignoring a lot of other ...

Aug 11, 202231 minEp. 149

Kind of Done with Summer

With the summer almost over, Benedicte is excited to get back on the grind. Benedikt deals with the heat wave and the load of small things at work. Modern FrontEnds Live! The tweet that got Benedicte the invitation to do an interview with Will Sentance The Culture Map by Erin Meyer Both Benedicte and Benedikt have felt the unusual temperatures brought by the heat wave. Aside from his struggles with the current weather in Germany, Benedikt is feeling a bit unfocused because of the load of small t...

Aug 04, 202240 minEp. 148

User Experience with Nathan Powell

UX designer Nathan Powell joins Benedicte and Benedikt to talk about his latest projects, some practical UX tips, and the struggles with onboarding. Nathan’s first SaaS product, Nusii Laura Dunn Nathan’s UX course for developers, Develop Your UX Nathan’s latest SaaS project, Feature Flux Check out Nathan’s website Follow Nathan on Twitter Subscribe to Nathan’s YouTube channel Nathan Powell, formerly of Nusii, created the business proposal software back in 2013 as a solution to his own pain point...

Jul 28, 202251 minEp. 147

Slow (& Steady) Summer Rhythm

Benedicte is enjoying the slow summer rhythm. Benedikt and the team are feeling good about the new pricing. Modern FrontEnds Live! Nathan Powell of Feature Flux Benedicte is enjoying the summer with her family but to her surprise, there was way less recreational coding than she expected (which is a good thing). Despite the slow summer rhythm, Benedicte was still able to get meaningful work done: Cloudinary beta is now ready for testing, her workshop got accepted to the upcoming Modern FrontEnds ...

Jul 14, 202230 minEp. 146

Protecting data privacy

Benedikt fights against spam sign-ups. Benedicte contemplates the next steps for POW! in light of the recent overturn in the U.S. Benedicte’s app, POW! Benedicte’s talk at React Norway Both feeling under the weather lately, things have been a little crazy for both Benedikt and Benedicte. Benedikt’s plan to work on the Stripe integration got derailed because of relentless spam sign-ups on Userlist. The team has put in a Slack integration to detect spammers early. Benedikt is thinking of adding an...

Jul 01, 202224 minEp. 145

pgMustard with Michael Christofides

Michael Christofides of pgMustard chats with Benedikt and Benedicte about gardening, pgMustard, PostgreSQL, and doing marketing for SaaS. pgMustard PostgreSQL Talk Python to Me Episode #366 Follow Michael on Twitter While a relatively older database system, many companies still use PostgreSQL for its reliability and flexibility. However, many users find it difficult to figure out the problem when their database slows down. Seeing this as a great pain point for their customers, Michael pitched an...

Jun 23, 20221 hr 12 minEp. 144

New Userlist Pricing is Up!

Benedikt finally launches the new pricing. Benedicte talks about their ideas for the next season of the stream. Michael from pgMustard Benedicte had another "boring week" job-wise: regular work, emails, and the stream. On the marketing sales front, she started to follow some of the bigger plugins on GitHub to see what issues will arise. And with the final stream of the season this week, Benedicte shares that they are already thinking of new ideas to try out for the next season. Benedikt just lau...

Jun 16, 202239 minEp. 143

Ship it, ship it, ship it!

Benedicte is feeling calm after an ordinary week. She is getting ready for summer and, beyond the routine activities, she has figured out solutions for the Cloudinary plugins. Now that the "fun" part is over, she will implement the solutions over the next two weeks. Oslo has been warm and Benedicte is taking full advantage. Her talk is approaching in late June and she is prepared to be... unprepared and stressed. Benedikt has enjoyed good weather as well and planned some local sightseeing recent...

Jun 09, 202229 minEp. 142

Getting the Gig!

Benedicte and Ola win the Gatsby gig! Benedikt spies a new opportunity. Cloudinary Structured Content Gather's Escape The Island Introducing Stripe Apps Benedicte and Ola hear back on their proposal — they'll be working with Cloudinary on their existing plugins! Benedicte is already digging through the code to tackle any bugs before summer starts. Speaking of Gatsby, she takes a moment to rant about community-based support. POW! picks up a few new customers despite Benedicte not focusing on that...

Jun 02, 202234 minEp. 141

ScrapingBee with Pierre de Wulf

Pierre de Wulf chats with Benedikt and Benedicte about ScrapingBee, PricingBot, growing with a small team, and leveraging communities. Scrapingbee.com Microsoft Clarity Nathan Barry on compensation at ConvertKit TinySeed Follow Pierre on Twitter The ScrapingBee Blog It wasn't the best of times, but it wasn't the worst of times. Pierre, co-founder of ScrapingBee, was excited to come record and get some relief from debugging an infrastructure issue. Debugging can be challenging work but it comes w...

May 26, 202252 minEp. 140

Constitution Day, Vacations, and Stripe!

We're back! Benedicte waits to hear back on a Gatsby proposal. Benedikt returns from vacation. Norway's Constitution Day Benedicte sent out a proposal for more project-based Gatsby work and is anxious to hear back. She made progress on her article for Smashing Magazine as well and is looking forward to feedback on the draft. She is finding it difficult to narrow down exactly what level of expertise the audience will have and knows that meeting her audience at their technical level will be critic...

May 19, 202236 minEp. 139

Multiplying Estimates By 3?

Benedicte is anxious about an inbound lead for new Gatsby work. Benedikt is almost done with the new signup flow implementation. Userlist — Now Hiring: Community Advocate Write Useful Books by Rob Fitzpatrick Web Scraping with Pierre of ScrapingBee ScrapingBee — a web scraping tool React Norway Benedicte has an inbound lead for some potential Gatsby work. It's exciting, but she's anxious to see what comes of it. She talks about Rob Fitzpatrick's book, Write Useful Books, and the difference in th...

May 05, 202235 minEp. 138

Inbox Zero & Person of the Week!

Benedikt closes in on a major feature implementation. Benedicte gets some feedback on 1:1 calls and POW! Rails Autoscale DataCater Using DataCater to connect your app to Userlist Smashing Magazine Person of the Week POW! Reddit thread Gatsby Webinar on Plugins (2019) Unified.js Benedikt and the Userlist team are getting pretty close to finishing the new signup flow. Or they were... Benedicte points out a potential edge case. Either way, they've made progress and benefitted from treating the effo...

Apr 28, 202256 minEp. 137

Exits and New Beginnings with Anna Maste

Anna Maste is the founder of Subscribe Sense, a business she started after exiting Boondockers Welcome. Subscribe Sense — Anna's new business Boondockers Welcome Music video fun Follow Anna on Twitter Smart Subscriber — Shai Schechter's email tool RightMessage — Brennan Dunn's & Shai Schechter's email tool Deploy Empathy — a book by Michele Hansen Benedikt and Benedicte host Anna Maste, founder of Subscribe Sense. Subscribe Sense is an email tool created to ensure subscribers to your mailing...

Apr 21, 202250 minEp. 136

Come on the Show, Get Funded!

Benedikt is working on a new signup flow for Userlist. Benedicte has fun at MicroConf. Adam McCrea of Rails Autoscale Andrew Culver of Bullet Train Dr. Sherry Walling Michael Christofides of pgMustard Llama Life has raised a pre-seed funding round! Benedicte returns from MicroConf ending several weeks of travel. Physically, she's tired. Mentally, she's energized! She made the most of quick stops in New York City, met some listeners at the conferences, and embraces something very scary... improv....

Apr 14, 202256 minEp. 135

tldraw with Steve Ruiz

Benedikt and Benedicte chat with Steve Ruiz about tldraw, art, and slicing pizzas 11 ways. Steve's website Steve's artwork perfect-arrows perfect-freehand globs.design Cuttle Follow Steve on Twitter Steve Ruiz combines art, design, and tech. In his career, he transitioned from an artist to a designer that coded, and then to working with algorithms and tinkering with design-related tools. Many of these projects throughout the years shared an open source theme and tldraw, his current focus, is no ...

Apr 07, 20221 hr 16 minEp. 134

Google Workspace Woes

Benedikt's productive week included migrating to Google Workspace. Benedicte heads to MicroConf in Minneapolis. Steve is coming soon! tldraw — Steve's app Gatsby ImageCDN stream MicroConf Growth Benedicte is feeling frustrated. While Steve will still be coming on in a future episode, she yearns for more time and energy to do all of the things! Knowing that progress will go slow and steady instead, planning out focus projects should help. On the less frustrating side, the Gatsby version of the PO...

Mar 31, 202231 minEp. 133

On the Road Again

Benedicte returns to the show from Athens. Benedikt tackles some complexity in a new feature. The War of Art — a book by Steven Pressfield Seth Godin on "the resistance" pgMustard — review Postgres query plans MicroConf Growth After checking in with Brian last episode, Benedicte is back on the show. Her travel isn't slowing down just yet — after she returns from Athens it will be off to America for MicroConf Growth. She's excited to talk to others in the space about growing the POW! team. So far...

Mar 24, 202240 minEp. 132

Brian is back in town, literally

After taking a three month break from the podcast, Brian joins Benedikt for an update episode. After ending their year on the road adventure after seven months, Brian and his family are back in their hometown in Colorado. In a couple of weeks they'll finally be able to move back into their house. Brian's board game project is in the pipeline with the potential publisher. However, things move a lot slower than Brian and his friend were hoping for. Nonetheless, everyone in the industry confirms th...

Mar 17, 202245 minEp. 131

POW! Turns Two

Benedicte's app, POW!, turns two years old on International Women's Day. Benedikt enjoys the ability to pair program again. Benedicte's app, POW! Done for you Demo on queen.raae.codes Benedicte has worked on POW! for two years and she brings some exciting news this week — the team will be expanding! After being more of a back burner project last year, POW! is going to have a bigger focus in 2022 with another developer joining the team. There are some outstanding legal things to figure out, and B...

Mar 10, 202243 minEp. 130

Vacation Mode & Surprise Integrations

Benedicte enjoys a serene winter wonderland. Benedikt adds an unexpected integration. Userlist's Better Done Than Perfect podcast UI Breakfast Podcast. Episode 233: Demystifying Product Funnels with Rachel Obstler (of Heap) Benedicte and Benedikt are feeling calm. Benedicte has been staying in the woods outside of Oslo on vacation. Her cell phone and Twitter use are down, and she has been relaxing — skiing and spending family time. Before vacation, she was doing some refactoring on POW! to make ...

Mar 03, 202241 minEp. 129

Llama Life with Marie Ng

Marie joins Benedicte and Benedikt to discuss building Llama Life, a productivity app centered around focus and fun, in public. Follow Marie on Twitter Llama Life — work through your to-do list with focus and fun First version of Llama Life www.fidgetpage.com — a small project that drives Llama Life traffic Llama Life is a web-based productivity tool that Marie built to help you work through a to-do list, not just build one. While she isn't new to startups, she is new to coding. Self-taught and ...

Feb 24, 202254 minEp. 128

Comparing timestamps to dates?

Benedikt asks some tough comparison questions. Benedicte leans on the "engine" and has some fun. Hacker News, Date Comparison Zach Holman: The Kobayashi Maru of Comparing Dates with Times Benedikt's date and time comparison tweet Slow & Steady, on YouTube! Done-for-you Demo Draft You're basically a house plant... Have you weighed in on Benedikt's data comparison conundrum yet? He stirred up quite the team conversation at Userlist, and on Twitter, too. There were some hot takes and lengthy di...

Feb 17, 202244 minEp. 127

Celebrate the Praise

Benedicte shares some positive feedback. Benedikt moves forward with a suite of integrations. Queen Raae, testimonial tweet An embarrassed Queen Raae on stream Userlist Integrations page Benedicte is feeling flattered, is receiving praise online, and saving this kind of feedback for the future in a "brag folder". She recommends starting one of these for brightening up a gloomy day or for reminding you of your achievements when it comes time for performance reviews. In addition to working on some...

Feb 10, 202250 minEp. 126

Fully Vested!

Time flies for Benedikt at Userlist. Benedicte will save you from your Gatsby emergency. TinySeed : an accelerator for SaaS bootstrappers How to Start a Podcast in 2022 – Beginners Podcasting Guide with @mijustin Emergency Gatsby Call Sales Page Syntax - Tasty Web Development Treats with @wesbos and @stolinski Llama Life - calm, focused productivity Bannerbear — generate marketing visuals Benedikt has a frustrating day but shares a big milestone — after 50 months, his shares in Userlist have ful...

Feb 03, 202250 minEp. 125

Newsletter Glue with Lesley 🍕

Benedikt and Benedicte chat with Lesley about her product Newsletter Glue. Lesley's website Follow Lesley on Twitter Newsletter Glue — Lesley's product WordPress Gutenberg Benedicte's Tree Top Hut getaway POW! Lesley Sim, co-founder of Newsletter Glue and fan of unique top-level domains, discusses product pivots, finding co-founders and freelancers, bootstrapping, WordPress, and more. Newsletter Glue is a plug-in that allows you to build and publish newsletters with the power of WordPress. The c...

Jan 27, 202259 minEp. 124
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