Slow & Steady - podcast cover

Slow & Steady

Benedikt Deicke and Benedicte Raaewww.slowandsteadypodcast.com
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!
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Episodes

Busy weeks & Burnout

Benedikt had a stressful day when a code change accidentally sent 1000+ emails and Brian shares that he's feeling completely burned out. Ahrefs Webmaster Tools Rails Autoscale Snapshooter.io Forbes: 10 Signs You're Burning Out -- And What To Do About It...

Oct 21, 202052 minEp. 63

Introducing Brand Patrol

Benedikt is back from vacation and already swamped with work. Brian share's some details about the new thing he's working on. BrandPatrol Userlist's User Onboarding Guide FullStack Radio Statamic Tailwind CSS Jane's Tweet about the new podcast...

Oct 14, 202042 minEp. 62

Spend some time in a hammock!

Benedikt is out again this week, so Brian is joined by his good friend, startup partner, confidant, and sometimes co-conspirator, Richard Miller. They talk about Richard's current project, the origins of the idea, and the importance of laying in a hammock so people will think you're sleeping. No, really. It's important. @richardkmiller Richard's personal site Goldie May Rich Hickey’s “Hammock-Driven Development”...

Oct 07, 202051 minEp. 61

"Does Headlamp have a market?" A convo with Justin Jackson

Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage." Transistor Justin on Twitter

Sep 30, 202046 minEp. 60

Vacation Starts Now!

Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.

Sep 23, 202039 minEp. 59

Double Negative

Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned. Brian on Twitter Benedikt on Twitter Headlamp Userlist

Sep 16, 202027 minEp. 58

Is SEO black magic, an educated guess, or a science?

There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using. LogRage Ahrefs Keyword Research Tutorial: From Start to Finish Userlist's User Onboarding Guide

Sep 09, 202036 minEp. 57

What to focus on?

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction. Lattice MicroConf Remote Brian on Twitter Benedikt on Twitter Userlist's User Onboarding Guide

Sep 02, 202034 minEp. 56

Flying Solo

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Aug 26, 202021 minEp. 55

Building, Promoting, or Refactoring?

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff. Mangools The Manager's Guide to Engaging Remote Employees MicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer...

Aug 19, 202041 minEp. 54

Cold Emails, Google Analytics, and Facebook, Oh My!

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads. Startups for the Rest of Us – Making Cold Email Work LeadFuze Steli Efti on IndieHackers Steli at MicroConf Asia Matos...

Aug 12, 202043 minEp. 53

Software Social

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast. Software Social Podcast Software Social on iTunes Michele on Twitter Colleen on Twitter...

Aug 05, 202044 minEp. 52

Pricing and Positioning

Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing. Photos from Brian's Backpacking Trip Lunr Nagele & DHH on Indie Hackers Rob Walling on Indie Hackers "Obviously Awesome" by April Dunford April Dunford on Bright & Early...

Jul 29, 202034 minEp. 51

Into the Wild

Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week. Stripe Documentation Stripe Support HelpScout Statamic Jekyll Headlamp...

Jul 22, 202028 minEp. 50

Headlamp has a paying customer!

Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet! Headlamp Userlist

Jul 15, 202029 minEp. 49

Zero To Sold with Arvid Kahl

Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities. Zero To Sold Feedback Panda The Zero to Sold Compendium The Bootstrapped Founder Arvid on Twitter Arvid's Podcast...

Jul 08, 202047 minEp. 48

Round the Campfire

Benedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode! Headlamp Userlist

Jul 01, 202029 minEp. 47

Solar Panels

Benedikt shares some thoughts on a recent feature release as well as some thoughts on the future of Userlist's marketing plan. Brian's been steadily making progress on integrations and foundational work for Headlamp. Userlist Headlamp DemandMaven Stripe Atlas

Jun 24, 202033 minEp. 46

25+ Practical Tips for Running Your SaaS with Ed Freyfogle

Ed Freyfogle joins Benedikt to share more than 25 tips for running a SaaS business. Ed and Benedikt talk about tips for billing, marketing, product as well as general tips for smooth sailing in your business. Ed on Twitter Ed’s Website Ed’s company OpenCage Ed’s Geomob Podcast Bootstrapped.fm Baremetrics Calendly Quaderno...

Jun 17, 202048 minEp. 45

How to Make this Moment the Turning Point for Real Change

There isn't an episode of Slow & Steady this week. It didn't feel appropriate. Instead, Brian reads an essay from Barack Obama and a short snippet from presidential hopeful Joe Biden. Barack Obama: How to Make this Moment the Turning Point for Real Change Joe Biden: Joe Biden Philadelphia Speech Transcript on Protests for George Floyd...

Jun 03, 202012 minEp. 44

Launch Failure

Brian and Benedikt discuss Userlist's failed in-app messages launch, new competition, and Brian's recent progress on Headlamp. Felt Headlamp Userlist's In-App Messages on ProductHunt

May 27, 202039 minEp. 43

Launch Mode

Benedikt and Brian are both in the zone as Userlist launches In-App Messaging on ProductHunt and Brian is making progress on the MVP for Headlamp. Userlist on ProductHunt Headlamp VirtualBox Sauce Labs Browserstack Netlify Netlify CMS Middleman Statamic...

May 20, 202032 minEp. 42

Analysis Paralysis

Brian got unstuck from paralysis analysis and is working on a new Headlamp MVP. Benedikt talks about being torn between shipping vs. rebuilding features that aren't perfect, yet. Social Cuts Headlamp

May 13, 202029 minEp. 41

Userlist is a TinySeed 2020 Company!

Benedikt shares the big news that Userlist is part of the TinySeed 2020 batch! Userlist also shipped in-app messaging and launched a new pricing tier. Brian shares that the Mozilla job offer will probably be rescinded as a result of COVID-19 and wonders about the best path forward. TinySeed 2020 Announcement Nusii Userlist New Starter Plan...

May 06, 202038 minEp. 40

The Walking Teddy Bear

Brian talks about his new puppy and gives an update on the job search. Benedikt talks about performance optimization whack-a-mole and shares thoughts on pricing of Userlist. Appsignal

Apr 29, 202046 minEp. 39

Email Marketing with Val Geisler

Val Geisler joins Brian and Benedikt to talk about how to approach email marketing in the midst of a pandemic. Tune in if you're struggling to strike the right tone with your audience. Fix My Churn Val on Twitter

Apr 22, 202029 minEp. 38

Getting Into Shape

Brian and Benedikt talk about their weeks, including Brian's job interview progress and Userlist's new product development workflow based on Shape Up. Mozilla Storybook Shape Up Notion Vito

Apr 15, 202037 minEp. 37

Construction

Benedikt shares some nice March updates for Userlist while Brian ponders what the changing environment means for his near-term plans. HelpFounders.com

Apr 08, 202035 minEp. 36

The Distracted Founder with Tracy Osborn

Tracy Osborn joins Brian and Benedikt to talk about common distractions founders face in their day-to-day, as well as during the ongoing pandemic. They talk about how to identify distractions, how to stay focused, and how to find a good balance. Tracy on Twitter Tracy’s Website Tiny Seed Craig Hewitt at MicroConf Europe 2019 SelfControl for Mac MicroConf Connect Tracy’s article on Hiring a Virtual Assistant...

Apr 01, 202045 minEp. 35

Raking Leaves

Benedikt is trying to get back in the swing of things and shares an experiment with live streaming. Brian is making the most of the simplified schedule and getting in a lot of games with the family. Focusmate Tracy Osborn Benedikt’s Node.js Livestream MicroConf Connect...

Mar 25, 202033 minEp. 34
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