Slow & Steady - podcast cover

Slow & Steady

Benedikt Deicke and Benedicte Raaewww.slowandsteadypodcast.com
We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!
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Episodes

Her Favorite Day

Benedicte talks about her recent bachelorette trip to New York City, a Celebration of Life, and 17th of May in Norway. Benedikt shares an almost week long debugging hunt with a happy ending. Mentioned on the show: Userlist Training Videos Exhausterwhelmulated The Man Drawer...

May 21, 202640 minEp. 243

The Strangler Fig Pattern

Benedicte shares the plans for her trip to New York. Benedikt handles customer support this week. Benedicte hopes that her head cold goes away soon so she can have a fun weekend with her friends in New York. On the work front, she’s been doing janitorial work on the Whee! codebase and a strangler fig pattern roadmap for their public site. With Mia on vacation, Benedikt’s handling support this week. They’ve also shipped their webhook node and built guardrails for various aspects of their app. Men...

Apr 30, 202652 minEp. 242

I Almost Quit Userlist

Benedicte is on vacation. Benedikt shares why he seriously considered taking a long break from Userlist last year. Mentioned on the show: Benedikt’s LinkedIn post about almost quitting Userlist

Apr 17, 20261 hrEp. 241

Ending Chapters

Benedicte ends two big chapters. Benedikt shares how they did in Q1. Benedicte’s mother passed away after a decade-long battle with early onset Alzheimer’s. She looked back at some of the fun memories they had and shared that she’s planning a celebration of life gathering at a bar where her mom used to frequent. Benedicte also marked her last day Outseta, realizing that she won’t have enough brain space for two roles when things start ramping up at Whee. She looks forward to giving herself a slo...

Apr 02, 202639 minEp. 240

Your Bot Names Say A Lot About You

Benedicte is happy despite everything. Benedikt tests their new serializer implementation. Even when life hasn’t been cooperating lately, Benedicte realized that she’s still grateful for a lot of things. At Whee, bike financing came through, they landed a 3-year grant for an IoT project, and AI will enable the team to tackle things they’ve been putting off. Benedikt spent a good chunk of the week deep in a new serializer implementation for Userlist. The full test suite was green for a while but ...

Mar 19, 202645 minEp. 239

Let’s Check Back in 6 Months

Benedicte gives an energizing talk at the Oslo Claude Code Meetup. Benedikt uses AI to optimize their website. Despite getting a bit chaotic, Benedicte gave an energizing talk about Jean-Claw at the recent Oslo Claude Code Meetup last week. At Outseta, the team decided to lean into enabling AI operations. Benedikt optimized their website with the help of AI: adding more structured data, creating dedicated author pages, adding an “updated” date field, and more. And while he’s certain that a perfe...

Mar 05, 202655 minEp. 238

In A Relationship With AI And It’s Complicated

The OpenClaw bot asks Benedicte some “existential” questions. Benedikt ships their MCP. Benedicte is working on Jean-Claw for her upcoming talk when things get a bit existential. In the middle of setting up the YAML file, the bot halts on the “Who are you? Who am I?” step. She also used Claude to create a Queen Raae voice skill to help her write more like she actually talks. Benedikt shipped their MCP experiment, letting users generate broadcasts, use Liquid tags inside broadcasts, and somewhat ...

Feb 19, 202645 minEp. 237

AI Episode #2

Benedicte works on Jean-Claw. Benedikt is doing an MCP experiment. Benedicte is deep in an AI rabbit hole these days: reading, building, and testing with AI as much as she can. She almost bought a Mac Mini to test out her Claude Bot but instead pitched the idea for a talk happening on Feb 25th. Benedikt is doing an MCP experiment for Userlist. In the process, he realized that they might need a new way to manage their schema. The team has also shipped their webhook node behind a feature flag whil...

Feb 05, 202650 minEp. 236

The AI Episode

Benedikt and Benedicte talk about feeling more productive with AI and why we should use it mindfully. With their year and quarter planning done, Benedikt shares some of their plans and targets for Userlist this 2026. He also shares how he used Claude Code to take care of “annoying projects” on their codebase, find crosslinking opportunities, and more. Benedicte and Ola vibe coded, refined, and deployed the first version of the theft flow for Whee! which will be user tested soon. She also played ...

Jan 22, 202650 minEp. 235

Of Ferries and Flus

Benedicte and Benedikt tell us what they’ve been up to during the holidays and the first work week of 2026.

Jan 09, 202649 minEp. 234

The Forties

Benedikt turns a year older. Benedicte moves forward despite the curveballs. Benedikt took a week off work to celebrate his 40th birthday. He spent his birthday week with a few parties with family and friends, and seeing two concerts. On the work front, he and the team built a Snowflake integration. And with the ETL infrastructure now in place, this potentially opens doors for other integrations. Despite another major extended family upheaval, Benedicte carries on by going on morning walks and f...

Dec 12, 202543 minEp. 233

Proxy Measures

Benedicte and Benedikt talk about daily walks, measuring by proxy, and the challenges of recording short and succinct screencasts. At Userlist, Benedikt’s team launched a Posthog integration and new segment templates to improve onboarding. He’s also experimenting with recording different formats for the video challenge. Benedicte recovers from the flu and starts morning walks to boost focus. She is building Framer + Outseta demos that attract new users, exploring how designers use AI features in...

Nov 13, 202548 minEp. 232

“Pretty emails” he says with joy

Benedikt and the team ship do mini launches for features. Benedicte officially enters the video challenge. Benedikt and the Userlist team are making progress on their Q4 plans, recently shipping new features through mini launches. They also started working on improvements for the message editor. And having recorded 3 videos these past weeks, Benedikt is currently leading the video challenge. Benedicte is thinking of making mini-SaaSes in Framer with Outseta that will showcase the tool’s function...

Oct 30, 202545 minEp. 231

Takeaways from MicroConf Europe

This episode covers Benedikt and Benedicte's MicroConf Europe experiences, including Benedicte's engagement and renewed business focus on Whee and Outseta. They delve into technical takeaways like an MCP server experiment and Userlist's strategy for adapting to AI's impact on SEO, alongside a detailed account of a difficult PostHog integration. The hosts also discuss the unique community aspect of MicroConf and Benedikt's new Userlist video creation challenge.

Oct 16, 202548 minEp. 230

I might have broken Framer

Benedicte works on Framer Overrides. The Userlist team reveals their new look. For the past days, Benedicte has been working on Framer Overrides with ngrok and fears she might have caused Framer to break. She and Ola are also working on the MVP version of Omway, hoping to have it ready before MicroConf Europe. Meanwhile, the Userlist team just launched the fresh new look of their web app and website. They launched the new Userlist on Product Hunt and ended up getting the Top 5 spot of the day. B...

Sep 18, 202532 minEp. 229

The podcast accountability model is working

Benedicte takes a trip down memory lane. The Userlist team wraps up the redesign project. While writing the newsletter edition focusing on Omway, Benedicte stumbled across old photos from when she worked on a demo called Oslo Stories. On the work front, Outseta’s MCP server is now an npm package that can be used with Cursor, Claude, and more. The Userlist team has been in full crunch mode these past few days to get everything polished for the September 9th launch. Benedikt also figured out the s...

Sep 04, 202533 minEp. 228

Ship it already

Benedicte builds an MCP server for Outseta. Benedikt and the Userlist team set a launch date for the redesign. Now that school is back on in Norway, Benedicte is trying to validate the idea for an audio guide platform called Omvei by reconnecting with former clients. Benedikt has been working on a new API to manage topics, as well as templating support for workflows in Userlist. Mentioned on the show MicroConf Europe...

Aug 21, 202537 minEp. 227

Family-product Fit

The Pirate family searches for family-product fit. Benedikt shuts down his first SaaS product. The Userlist team makes more progress on their app and website redesign project, which will be shipped a couple of weeks from now. And after running it for 10 years, Benedikt has made the decision to shut down his very first SaaS product. Despite feeling a little blah about the tech industry, Benedicte was able to code for fun again by testing out Laravel for Whee’s log in page. She and Ola are also di...

Aug 08, 202547 minEp. 226

Summers in Europe

Benedicte and her Pirate family enjoy their new summer plans. Benedikt comes back from his two-week vacation. Two weeks after jumping ship, the Pirate family have made new plans and are enjoying different activities. On the work front, Benedicte did a solid week of AI work for Outseta, and she and Ola are revisiting their old SaaS ideas. The Userlist team’s redesign project is coming along nicely, with Benedikt focusing on the redesign of the website. They also brought back their co-working sess...

Jul 24, 202527 minEp. 225

Pivot

Benedicte and the Pirate family have new summer plans. Benedikt deals with a number of things before his vacation. After sailing for 11 days, Benedicte and the Pirate family decided to jump ship because of a misalignment in expectations. Now back in Oslo, the family looks forward to a fun summer of chillaxing at home, doing work on Galleon, and more. Benedikt and the Userlist team are quite busy these days: polishing the redesign, dealing with more technical tickets, and dealing with some databa...

Jun 26, 202530 minEp. 224

Kanban boards are underrated

Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing. With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it’s challenging to pick up business books when you’re running a business. Just two weeks away from their great sailing adventure, Benedicte and the Pirate family are busy packing their stuff as contractors will do renovations on their home within the 11 w...

May 29, 202544 minEp. 223

Naming colors is hard

Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project. Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their great sailing adventure, the Pirate family is also busy making preparations. Benedikt and the Userlist team has made good progress on their big UI redesig...

May 15, 202540 minEp. 222

Don’t code the thing, talk to people first

The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin. Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phases will keep it from exploding into a huge project. Benedicte and her Pirate family spent a nice vacation at the cabin during Easter and also doing som...

May 01, 202542 minEp. 221

Getting some help from AI

Benedikt and Benedicte share how they’re leveraging AI to help with their current projects. For their Galleon Gateway project, Benedicte’s been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it’s going well for a couple of her projects, here’s one thing that AI can’t help with just yet: time zone bugs. Benedikt gave AI another try to help with the revamp of their Python library. While it turned out nice after a lot of revisions, he also ended up r...

Apr 03, 202535 minEp. 220

You don’t know what you don’t know

Benedicte and Benedikt talk about vibe coding and more. Recently named one of Norway’s Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she’s getting to know the API katas for Outseta and was also able to deploy the first version of the script for Galleon Attributes. Benedikt and the Userlist team are still wrapping up their transactional email endpoint. And in the process of ma...

Mar 20, 202547 minEp. 219

“Finish it and ship it” mode

The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport. With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional messages API. He’s also figured out how to do partial date matches (hint: leap years make it complicated). Benedicte has been productive in the past few weeks: Galleon.tools is now live, she coded a new ...

Mar 07, 202550 minEp. 218

The silver lining of a cancellation

Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation. After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their latest project, Galleon. It’s been pretty busy on the product-side for the Userlist team: they shipped company trigger support for nodes and the first ...

Feb 20, 202533 minEp. 217

The calm before Christmas 🎄

After a couple of eventful weeks, things are finally slowing down for the holidays. Queen Raae’s let-it-snow script Userlist’s Conversion Goals feature Things have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a hard problem for quite a while, the team has finally refactored how the platform works with conditions. With Webflow cutting their membership feature i...

Dec 19, 202441 minEp. 214
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