Kristen Robinson Darcy, EMBA '13 - podcast episode cover

Kristen Robinson Darcy, EMBA '13

Jun 26, 201919 min
--:--
--:--
Listen in podcast apps:

Episode description

Christopher Reichert, MOT '04, sits down with Kristen Robinson Darcy, EMBA '13, who is currently the SVP Service and Marketing at Fidelity Charitable, and discussed taking time to understand the behavior of individuals and what matters to individuals in business.

Support the show

Thanks for listening! Find more episodes on our website Sloanies Talking with Sloanies. Learn more about MIT Sloan Alumni on X (Formerly known as Twitter), Facebook, Instagram, Threads, and LinkedIn.

To support this show or if you have an idea for a topic or a guest you think we should feature, drop us a note at sloanalumni@mit.edu

© MIT SLOAN SCHOOL OF MANAGEMENT

Transcript

Speaker 1

Hi, I'm Christopher reichards . Hi, I'm Kristin Robinson. Darcy , and welcome to Sloanies talking to Sloanies. Thanks for joining us for the eighth in our series. My pleasure. Great to be here. So tell us , um, where do you work now and tell us about the last few years and few jobs you've had.

Speaker 2

Okay, great. So I work at fidelity charitable. I moved to Raleigh, North Carolina a year ago because the corporate headquarters for fidelity charitable is there . Prior to that I worked at fidelity investments where I led a lot of their digital strategy and cleaning their new cognitive computing platform.

Speaker 1

Wow. It sounds like a , it sounds like a handful. That was fine . Now I've heard that if I start doing a southern draw that you might join me in that. That's entirely possible. We'll see how that goes. So when did you graduate? Uh , and with what degree?

Speaker 2

So I graduated in 2013 with , um, an MBA degree. It was the second cohort for the new MBA program.

Speaker 1

And how was it, how was that experience? Do you think that being the second that the, they learned a lot from those few early years?

Speaker 2

Yes, absolutely. I'm glad we weren't. The first I'm happy were the second and really what was unique about our classes, that it was 60 individuals and then after our class they ended up doubling it. So we really had an opportunity to get to know each other really well and really shaped the program that it is today.

Speaker 1

And that's great. And you're involved with , uh , slow now as the chair of the MIT Sloan Alumni board? That's correct. How's , how did , how did you get pulled into that and into the leadership position?

Speaker 2

Yes. So I have been on the board for three years now and I've been on several different projects in the past. We broke out into project teams and a year ago I was in the airport and I got a call and basically asked me if I would be interested in taking over the chair position.

Speaker 1

And I was there , probably her, her British little tech kind of pulls you in . Yes , absolutely. How can you say no to her? That's right. We'll get her interview her later. Yeah , I look forward to that. That'd be great. Tell us what you did before Sloan that led you to Sloan. So I basically

Speaker 2

valley for many, many years have wanted to get my masters and I probably, I've been married for 18 years and probably every year I would say to my husband, oh , I need to go get my master's. And he would say, why don't you go and do it? And I would give him all the excuses of why I couldn't. So finally it was actually around the holidays and I said, my usual, I want to go and get my master's. And he said, please just do it. Stop talking about it.

So I said, well, I'm only going to do it if I can go to MIT or if I can go to Harvard. And um, it just so happened that the new enba program was starting and I was able to do that and continue working, which was ideal for me

Speaker 1

prior to Sloan. Um, how did you find that your Sloan , uh , your time at Sloan informed where what you're doing now?

Speaker 2

Oh my God , it's informed me so much. I mean, I think that for me, Sloan's mission as you know, is to make sure that they're delivering innovative leaders who make an improve and impact in the world. And so for me it was , um, I probably never would've moved to North Carolina to go into the fidelity charitable and the nonprofit space. Uh, but when I came out of school, I thought that I really needed to give back more. And so I , um, very strategically path my career for the nonprofit sector.

And I've been there for about a year and I lead , um, service operations and marketing and I'm learning a lot. But you've been at fidelity for over 10 years prior. Yeah . But in a different, different, I was, I was in the personal investing business unit, so the retail side of our business. Right . And so, so did Sloan get you to change your direction towards a nonprofit and the side ? Yes , yes . So I initially had an oral path for people to do.

So it's very unusual, although the more you talk to Sloanies I think even more the more you do see that actually at least at a minimum giving back. So for me, I went to Sloan originally because I really didn't want to change the way that I was thinking in particular. I really want it to become a much more data-driven decision maker.

And so MIT obviously was the obvious choice, but as I was here and really had an opportunity to reflect on my leadership and reflect what was really important to me, I knew that I ultimately wanted to come out and help people. And in particular, actually when I applied to slum and my essay, I wrote about how ultimately I want to help veterans. And so I come from a very big military family. I, that's why I had a southern drawl.

I grew up in for 10 years, my first 10 years of my life in North Carolina and then moved to Massachusetts. Had to travel a lot as a child. I did when I was, yes, primarily in the south. So a marine, marine brat. Yes. Yes. And so for me, I really do think that we as a country need to do more for our veterans, that they really give us ultimate sacrifice. And I've seen it with my own family and my brother actually just retired , um , from the military after 25 years and he's now a jet blue pilot.

So you'll have to look for him if you're flying out of Boston. Um, but I just think that that is what really motivated me and as I was here in Sloan , it just became clearer and clearer that I needed to somehow get there. Right. And so in the marine community, well , I guess that's really the question is, was there community as you shifted around that you , uh, that you find at Sloan as well that in other words, the draw towards creating community or nurturing a community?

I think that I was too young at that point in time, so I moved back to Massachusetts when I was 10. When your father retired? Um , no, actually my parents got divorced. So my father is from North Carolina and my mother is from Massachusetts, so you know where I ended up. Right . And , um, she raised me and you know, single mom and myself and two other children. So how's it gonna go? You've essentially gone home right to North Carolina? I have, yeah ,

Speaker 1

the same city. But how does it feel culturally to , to left and then come, come down

Speaker 2

North Carolina has always felt like home to me for some reason in Boston does as well in Massachusetts. Of course, every time I would get off the airplane and get that nice big gusts of humidity and hardly be able to talk, I um , you know, I felt like that was home for some weird reason. Actually when I run, I love running when it's humid and it must be because I ran a lot when I was a child or something. Probably probably from people . I'm not really sure. So we're compelled you to stay engaged

Speaker 1

with Sloan and um , and how useful has the network been for you? What's been now six years, right? This , this year?

Speaker 2

Yeah. So for me, I'm there. Well, there's a lot of reasons that I'm engaged with phone. So being on the board and having that opportunity, I'm truly humbled and honored to be on that. For me, I think that there's just more that I have to give and more that we as a, as a community need to do. And so this is a fairly new board.

We're five years in, you know, I think that we have just, we've done a lot of really great work, but we're not done and I'm really excited about the future because I think that, you know, where we're headed, we're partnering now with the Student Senate , so we're really trying to bridge that gap between our students. All right . MIT Sloan students as well as our alumni.

And I think that's something that we need to do, that we need to really help these individuals who are graduating and help them leverage this network. And we have a tremendous opportunity to be a much more cohesive network.

Speaker 1

Yeah. This year the , the alumni board has changed its, its form format. So tell us a bit about that. The reason for that shift and yeah , what do you sort of expect that to that experiment ? Yeah.

Speaker 2

Great, great. And just like any organization you need to build on it, you need to continuously look at your organization and figure out what, what levers you need to pull and you know, what you want to experiment and try. So we are truly experimenting this year. Um, but what we heard from the board members are a few things. One is is that when we're on these projects and W we are a working board, so let me just stop and talk about that a little bit.

What we do is we're not just sitting in an advising, we actually have projects that we work on and we have specific deliverables and recommendations that we give to the office of external relations. So that's the structure that we have. Typically in the past we had one project that a team would work on and we had three different teams and they would work on it really the entire year and then come back into Cambridge in June and share their findings and plan with OER what we are doing next.

But what we heard, and really the way the world is evolving is that a year is too long. And so we need to make sure that the work that we're doing is not only timely, but it's also relevant and that OER is ready to actually leverage it. And so , um , we've been working really closely and we've tried a lot of great things and we really have a wonderful foundation to build on. But now we're changing that just a little bit.

What we're doing is we're getting the organization to come together and really aligned to a division. So it could be the, let's see, the executive education we're partnering with and then the CDO office. And like I said, the Senate. So what we're doing is we're really trying to change this from being a long process to more short type of sprints. And really addressing real problems that there and being alongside them.

So that's the part of the structure is that we're becoming kind of like advisors to these different units, business units or divisions. But then MIT Sloan, and then the other thing we're doing are these 90 day sprints. We have a problem that we're trying to solve and we're going to have teams that really aligned to those. And then lastly, we have what we call ad-hoc . And these are items that just come up.

And so a lot of times we're tapped on the shoulder, maybe one of us, maybe two of us, and maybe it's fundraising. So for all these Sloanies who are listening , uh , Dean Circle is where it's at. But I would just say that , um , it could be a lot of different things, but the other driver of changing the structure is because the individuals on the board really wanted to , um , spend more time with each other. And so we'd come into Cambridge once a year.

And with this new format, we're able to have these teams that are the advisory teams. Then we have these sprints and we'd have this ad hoc work and what it's done and what we believe that we'll do is really get a more integrated community at the board level.

Speaker 1

Right. Like , uh , like me, you know, you left six years ago, I left, well 15 is my 15th year. Um , but I'm local so I'm always on campus and I'm very much engaged in the local alumni association. But thinking back to two your time, it was a year, right? You were at the MBA program was a year long . Two years. So they say 20 months, but yeah, but then a stretches . Right. So do you have a favorite Sloan memory of class and engagement with students or , I have a lot of really fond memories.

I mean it wasn't that long ago. So I guess a few I'll share with you. Um, one is professor John [inaudible]

Speaker 2

and then he introduced us to MIT Sloan. I remember it very vividly. They bring us for 10 days on campus done . That's kind of our immersion when we start. And we spent a lot of time with him and I just really took a lot of what he taught us, not only about MIT Sloan but more importantly or as importantly about, you know, really taking the time. He , he really started and was one of the initiators of ethnography.

And that's really when you take the time to understand and, and analyze the behavior of people, of individuals. And because I develop a lot of experiences, whether it's digital or whether it's customer experiences or even product, it's really important that we understand our clients and not just on the surface, not just from a survey, but we need to observe them and really understand what matters to them and look at them as human beings.

So that's one of the things that I've taken with me and really all facets of my life is to step back sometimes . Really observe your surroundings, see what's going on around you and make decisions based on a lot of different inputs. What about , um, if you could have a do over at Sloan , we'll go with school be , is it a class system, dynamics, system dynamics? Did you take that class or not? I did, of course. Which is you wouldn't take it again ? No order it .

No, actually I saw on Nelson Repenning, he was here today as you know, who's speaking with us on, on leadership. I actually grabbed him afterwards and I said, I would really like to retake system dynamics. Two reasons. One is I don't think I probably did as well as I could have done it. And it's a really difficult subject. It's like a big puzzle. Right. And also I think they would do better now. So I told them that I would like to do over and he did tell me that would be fine.

And did he bring up a certificate ? He did not give me , no, but he said I may have right turns . He said that with my volunteerism that I may have earned , uh , you know , uh, maybe a free class with him. Right. Good. As you work as tear the board. Right. He can guess. That's right. That's right. So what's the difference between the fidelity charitable side and the customer needs that they have versus maybe sort of the more, I guess commercial side?

Yeah, so with the commercial side but I was responsible for is really building digital experiences. So it was on.com it was our mobile app. It was really developing smart chatbots and things like that. And so we were really looking to deliver a guidance to all of our clients but knew that we , we needed to do it in a scalable way. Right. So that's on the personal, on the , on the , on the personal investing. Yup . The commercial. Yup . Exactly, exactly.

And you know, they are very much digitally led. Um, most of our customers, they prefer that. And so we needed to make sure it was a really great experience for them and frictionless and that we gave them everything that they needed. Whereas on the charitable side, it's very different because we are a nonprofit and we have what we call a donor advised fund. Think of it as a platform essentially where people can go ahead and donate money and their money can grow.

They can pick their investment strategies and then their money grows over time, but then they also have the opportunity to grant out their money. And so for us, it's really, we granted out over $5 billion last year. That's a huge fund that you're drawing from as a huge fund that we're drawing from. And so it was our biggest year yet as far as granting. So our goal is to take this money and make sure that we're granting as much as we possibly can.

And also that we're helping people with their philanthropic strategies because that's what we've found as well, that people don't always know they might want to give to a veterans or they might want to give to food insecurity, or there might be something that they're really passionate about, but they don't really know where to start. They don't know how to look at different nonprofits and so forth. So we also do a lot of education. We do a lot of webinars and have a lot of content.

So that's sort of the pipeline. That is why they would invest with fidelity verses other donor advised funds. Definitely vehicles . Yes, absolutely. I mean, we, we definitely help people figure out a strategy. Some people know exactly what they want to do, but many don't. And so this is a really good vehicle that they can put their money in and then they can determine what is their strategy. They've always been curious.

Is there a time period where it's allowed to grow without distribution or does it have to be pretty much immediately distributed there ? No, there's a, there's a time period. So you basically have four years that you can go ahead and grant it and it's a minimum amount that you need to give a percentage, a percentage circular principle . Well, it's actually a dollar amount. Yep .

Yeah. But you know, we're constantly, I mean, our , the thing about our donors are they're very generous and um, you know, that's actually our payout rate is higher than foundations which have a mandatory 5% payout . That's the number that I've heard, right ? Yes. And so we're at about 20 , uh , over 20% pay out. We'll have one day to be able to join. Good . Well we would , we would appreciate that always to go on that. What's your definition of success?

I think personally I have two daughters, so I'm , part of my definition of success is making sure that I'm raising two children who are going to make a very big impact in the world and make a difference. So that's, that's probably my biggest job. And then , um, I think career-wise, it's really making sure that I path my career. So obviously I'm in the nonprofit sector. As I said, I'm on a very big learning journey, which I love and thrive, which of course all slow do .

But for me it's really getting out and at some point just making a bigger difference to either children who have food security or for veterans. Excellent. Um, what's the last thing you kicked out about? Oh my gosh. Well, I did watch game of Thrones. I mean, that was, that was just horrible, horrible ending. But I shook out all the time. I'm a very curious person.

And so I guess one of the things that I did last week was I , um, have prime now and I'll send, I saw that you can actually get wine and beer delivered in two hours. And I thought there's no way that you can get that. Can you try it ? Of course I did . So my husband was home and I went on and I said , um, and then I thought it's kind of funny that I just, you know, all of a sudden have this wine show up.

So I did, I actually ordered some wine and they knocked on the door and had him signed as close . Closest 21. Yeah, like within an hour. They really quick. It was during the day, so I knew it was urgent. They must have known was before five o'clock show us . But I really wanted to see, I mean, you know, I've had the wine of course, but I think that more importantly I was just really curious to see like does this really work and how they actually do it.

And so I think that I'm just naturally a very curious person. So I do things like that all the time that I really, I'd like to see how things work. Great . And any parting advice for prospective Sloanies or even alumni? Oh, I would say just do it. Don't ever think at , if you're thinking about coming to MIT Sloan, you should just look and talk to people, potentially attend some of the admission sessions that they have where you can learn more.

But for me it was, I came on campus and I knew the moment I stepped on. So I'm , I would say just come and for , um , alumni, I would say that get connected. That's what this MIT Sloan Alumni board is all about, is really making sure that we're engaged as a community and we're connected. So if you're not, there's so many opportunities for you and I would just say connect with their class. If you haven't reached out for awhile, connect to us.

We have plenty of work, some volunteer work that you can do. So we would just love to connect with all of you. And again , a stronger community ultimately.

Speaker 3

Excellent. Well thank you very much. Kristen Robinson. Darcy MBA 13 for joining Sloanies talking to [inaudible] . Thank you Christopher.

Transcript source: Provided by creator in RSS feed: download file