Sliced Bread - podcast cover

Sliced Bread

BBC Radio 4www.bbc.co.uk

While Sliced Bread takes a break we serve up Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. Sliced Bread returns for a new batch of investigations in July, 2026. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. Episodes will be released weekly on Thursdays wherever you get your BBC podcasts. But you can listen to the latest episodes, seven days earlier than anywhere else, first on BBC Sounds. Toast is a BBC Audio North production for BBC Radio 4.

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Episodes

Sliced Bread - Series 4: Manuka Honey

A small jar of this sticky stuff can cost anything from around ten pounds to over a thousand. Some brands claim it can help with sore throats, skin problems, hay-fever and poor sleep. Other producers curiously make no health claims at all about their manuka products. So what’s the buzz about and is there any science behind it? Listener and beekeeper David got to get in touch to ask whether manuka honey can boost the immune system, and if it has any benefits over and above the ordinary honey from...

Jun 30, 202223 min

Sliced Bread - Series 4: Air Fryers

It seems like everyone’s talking about air fryers. They were recently dubbed the product that defined 2021, with sales up by 400%. But how do they fry with air? Listener Sally in Harrogate has another question too: at a time when the cost of living is rocketing will cooking with an air fryer save her money? And, because they use little to no oil, is cooking food in an air fryer also “healthier”? Greg Foot investigates, speaking to a food scientist at Imperial College London and the BBC’s Good Fo...

Jun 23, 202230 min

Sliced Bread - Series 4: Air Purifiers

Air purifiers have become one of the most popular home gadgets in recent years and you can spend hundreds of pounds on the top-end models. They promise to remove harmful pollutants in the air, reduce the symptoms of allergies and help you breathe more easily in a more healthy environment. But what's the evidence around how effective they are? Listener Laura, a respiratory doctor, got in touch wanting to know whether they work and even if they could help some of her patients in their daily lives....

Jun 16, 202225 min

Sliced Bread - Series 3: Carbon Negative and Carbon Offsetting

Brands are promising to plant a tree for each can of beer, tshirt, or pair of trainers you buy, offsetting their carbon emissions so they can put an attractive ‘carbon negative’ sticker on a product to show green they - and you - truly are. But how effective is a new forest at offsetting a company’s emissions, what does ‘carbon negative’ really mean, and how do they go about proving they’ve achieved it? Trees are just one type of carbon offset. Another, albeit promising but expensive, option is ...

Jun 09, 202225 min

Sliced Bread - Series 3: Meal Replacement Drinks

Huel and Soylent are two of the best known names in ‘complete nutrition’ drinks. More of us are trying them and you can now get pre-made bottles of these concoctions in the food aisle in supermarkets. Firms sell them as an instant alternative to breakfast, lunch and dinner too. But how ‘nutritionally complete’ are these liquid lunches? Listener Tom admits snacking on one in the middle of the afternoon but has questions. Does the fact they start as an ultra processed powder affect how healthy the...

Jun 02, 202225 min

Sliced Bread - Series 3: Electric Toothbrushes (& Water Flossers)

Take a look down the aisle of any high street chemist and the array of electric toothbrushes on offer is as dazzling as the teeth they promise to give you. You can pay upto £500 for the latest versions whiose myriad features include interactive apps that give you feedback on your brushing technique. The market is dominated by two big brands, both promising a ‘professional’ clean: Oral B, whose iO brush has an oscillating action and Philips’ Sonicare, which uses tens of thousands of vibrations ev...

May 26, 202225 min

Sliced Bread - Series 3: Blue Light Filtering Glasses

According to some businesses, the laptop, phone and TV screens we use every day are causing us big problems. They claim these devices emit concentrations of "harmful blue light" which leaves us with tired eyes and poor sleep. One firm goes even further by suggesting this may contribute to a worrying long term condition, macular degeneration which leaves you with a permanent black hole in the centre of your vision. Their solution? A pair of trendy looking spectacles which claim to filter out this...

May 19, 202224 min

Sliced Bread - Series 3: Personalised Vitamin Plans

The vitamins market is growing fast, with many companies now offering bespoke vitamin plans that claim to produce the perfect personalised prescription just for you. Our listener Gareth wants to know if this could be a quick fix for his low energy and poor diet so Greg is going to find out. He’s got his sights on the popular companies suggesting personalised plans based on a simple online questionnaire that builds up a picture of your vitamin deficiencies via questions about your exercise, stres...

May 12, 202225 min

Sliced Bread - Series 3: Running Shoes

They cost anything from less than £20 to more than £250. So how do you pick the right pair? And will paying more make you run faster? With the ‘Couch to 5K’ app breezing past 5 million downloads, and marathon season well underway, two listeners ask Greg: What will they get for the extra money? A shoe more suited to their running style? More cushioning and fewer injuries? And will a top of the range pair with a carbon plate in the sole make them faster? Greg Foot gets the answers from biomechanis...

May 05, 202225 min

Sliced Bread - Series 3: Air Source Heat Pumps

One of your most requested ‘wonder-products’ so far. Heat pumps are promising to not only make our houses greener but to also cut our energy bills. But will they? The Government says every home could have one and have reintroduced grants to help buy them. However Nick wants to know if an air source heat pump would be suitable for the 1930s house he’s about to move into with his family. Given the higher cost of the unit and the extra insulation he needs, will he actually be better off with a new ...

Apr 28, 202225 min

Sliced Bread - Series 3: Wagyu Beef

For many beef connoisseurs, a wagyu steak is the tenderest meat money can buy. They say it literally melts in the mouth. But Pete wants to know, if a Wagyu steak can set you back £100, how can supermarkets sell Wagyu burgers for around £3.50 a pair? How much of what makes wagyu beef so prized trickles down into a burger? Greg speaks to meat scientist, Martin Anderson, visits a Wagyu farm in Yorkshire, and sets up a blind taste test. All to find out if Wagyu burgers are the best thing between sli...

Apr 22, 202225 min

Sliced Bread - Series 3: Sustainable Jeans

“Make better. Buy better. Wear it longer.” Lots of fashion brands are including claims like this in their adverts and one item of clothing that’s really getting the stamp of supposed “sustainability” is jeans. Maddie has asked Greg to look into what “sustainability” actually means when it comes to denim. Is it a term that marks genuine eco-impact, or is it more marketing BS? And, as adverts claim, do “sustainable” jeans last longer? Greg speaks to an organisation that rates clothing brands’ sust...

Apr 14, 202225 min

Sliced Bread - Series 3: Electric Cars

Read Greg's blog for more info on the considerations and calculations made in this episode: https://www.gregfoot.com/post/should-you-switch-to-an-electric-car Electric Vehicles: Should you switch? In the first of this new series Greg runs Julian’s suggested wonder-product through the evidence mill and asks whether electric vehicles (EVs) really are the best thing since sliced bread? Julian has heard that switching his old petrol-guzzling banger for a shiny new EV will make him greener? But will ...

Apr 07, 202230 min

Sliced Bread: Noise Cancelling Headphones

Whether it’s cutting out the background chatter to hear the radio, or drowning out the snoring coming from the room next door, the promise of noise cancelling headphones is enticing. But do they live up to the marketing hype? Are they The Best Thing Since Sliced Bread, or BS? Greg Foot is joined by BBC 6 Music DJ & Host Mary Anne Hobbs, who lends her professional ear to a pair of noise cancelling headphones. While acoustic engineer Professor Trevor Cox unpicks the science fact from the scien...

May 06, 202021 min

Sliced Bread: Teeth Whitening

Teeth whitening toothpastes, strips and gizmos are more popular than ever. But what is the evidence that any of them actually work? And what about the HiSmile Teeth Whitening Kit that's been doing the rounds on social media? Are these products The Best Thing Since Sliced Bread or marketing BS? Greg Foot talks to fashion commentator and broadcaster, Grace Woodward about her experience with these products while Professor Martin Ashley, Consultant in Restorative Dentistry at the University Dental H...

Apr 29, 202023 min

Sliced Bread: Sunscreen

We all know that sunscreen helps to protect our skin from the sun’s burning rays, but are you sure you’re using the right one? Do you struggle to untangle the UVAs from the UVBs, and the SPFs from the star-ratings? Greg Foot talks to Antonia Mariconda, beauty writer and founder of the Safety in Beauty Campaign, who knows just how baffled consumers are. On hand to decode the sunscreen labelling is Dermatologist, Dr Andrew Birnie, from East Kent Hospital University NHS Foundation Trust. Common cla...

Apr 22, 202024 min

Sliced Bread: CBD Products (Cannabidiol)

CBD, short for cannabidiol, is one of the big buzzwords in health and well being products. A naturally occurring molecule of the cannabis plant, it’s popping up in everything - aside from the CBD oil tinctures, you can now eat it, down it in drinks, vape it, lather it on your skin and soak in it. You can even buy sports leggings infused with it. Consumer interest in CBD-based products shows no sign of abating, with enthusiasts claiming a whole host of benefits from relieving anxiety, to easing p...

Apr 15, 202022 min

Sliced Bread - Series 2: Caffeine Shampoo

Can caffeine hair products prevent our hair from getting thinner as we get older and, even better, reverse the process? Or does this ingredient just end up going down the plughole? Joining Greg Foot in the studio is Ian Carmichael, Senior Director in Styling at Trevor Sorbie, the Hair Salon, who styles many high profile heads including Her Majesty the Queen’s. Dermatologist Dr Paul Farrant, from Brighton and Sussex University Hospitals Trust, is on hand to put two products through the evidence m...

Apr 08, 202029 min

Sliced Bread - Series 2: Goop Lab Special

As the Goop Lab TV series lands in Netflix accounts, Greg Foot and guests look at the scientific evidence for the therapies tried out by Goop staff, including Gwyneth Paltrow herself. Dr James Rucker, lead on the psilocybin trials at King's College, London, talks about psychedelic therapy, and Dr Sarah Davey, Lecturer in Sport & Exercise Science, Oxford Brookes University, discusses the evidence for cold water therapy. To check out if there's any science behind vampire facials and other skin...

Jan 24, 20201 hr 7 min

Sliced Bread - Series 1: Sports Pain: Taping

We’ve all seen athletes sporting brightly coloured stripes on the backs of their legs – but is kinesiology tape all it’s cracked up to be? Presenter Greg Foot is joined by Olympic medallist heptathlete Kelly Sotherton, along with consultant rheumatologist Dr Benjamin Ellis and Manchester United FC’s head of physical therapies Prof Michael Callaghan, to ask whether these products can, as some claim, help athletes train for longer and finish stronger?

Feb 27, 201923 min

Sliced Bread - Series 1: Sports Pain: Gels and Sprays

Do topical pain products really relieve aching muscles? Presenter Greg Foot is joined by Olympic medallist heptathlete Kelly Sotherton, along with consultant rheumatologist Dr Benjamin Ellis and Manchester United FC’s head of physical therapies Prof Michael Callaghan, to test the cooling gels and warming sprays that promise to reach deep into painful joints. Presenter: Greg Foot Producer: Marijke Peters Editor: Rami Tzabar Sound Editing: Giles Aspen

Feb 27, 201934 min

Sliced Bread - Series 1: Health Drinks: Turmeric

Can turmeric lattes prevent memory loss? Greg Foot is joined by Blur’s Alex James and experts to put claims about this ancient Indian spice to the test. Presenter: Greg Foot Producer: Marijke Peters Studio Manager: Sue Maillot Editor: Rami Tzabar

Feb 20, 201920 min

Sliced Bread - Series 1: Health Drinks: Kombucha

Does kombucha boost your immune system? Greg Foot is joined by Blur’s Alex James and experts to put this fermented wonder drink to the test. Presenter: Greg Foot Producer: Marijke Peters

Feb 20, 201927 min

Sliced Bread - Series 1: Winter Bugs: Vitamin C and Zinc

Vitamin C is one of the most popular products used to combat the common cold. But does it work? Greg Foot reviews the evidence for both vitamin C and zinc to see if they are The Best Thing Since Sliced Bread. He’s joined again by podcaster, rapper and actor Scroobius Pip and virologist Wendy Barclay from Imperial College London. The team will be giving you their Top Tips, backed by real scientific evidence, for beating the winter bugs. Presenter: Greg Foot Producer: Michelle Martin Researcher: A...

Feb 13, 201925 min

Sliced Bread - Series 1: Winter Bugs: Hand Sanitisers

With offices and schools set to a soundtrack of sniffles, science presenter and YouTuber Greg Foot is on mission to find 'The Best Thing Since Sliced Bread' to beat the winter bugs. Joining him for this double episode is rapper, podcaster and actor Scroobius Pip, a man for whom protecting his voice is a professional priority. Under the microscope today are those handy hand sanitisers that promise to stop bacteria and viruses in their tracks. Virologist Wendy Barclay from Imperial College London ...

Feb 13, 201932 min

Sliced Bread - Series 1: Skincare: Activated Charcoal

Will activated charcoal, which these days can be found in everything from face creams to smoothies, really purify your pores? Science presenter and YouTuber Greg Foot is on a mission to bust marketing BS, looking for the facts behind the fads and challenging products’ bold claims with scientific evidence. In the second episode, Greg is joined by actress and beauty blogger Rebecca Humphries, consultant dermatologist Dr Emma Wedgeworth and Cambridge Professor of Chemistry, Melinda Duer to explore ...

Feb 06, 201920 min

Sliced Bread - Series 1: Skincare: Collagen

Can collagen face cream reduce wrinkles and make your skin more youthful? Science presenter and YouTuber Greg Foot is on a mission to bust marketing BS, looking for the facts behind the fads and challenging products’ bold claims with scientific evidence. In the first episode, Greg is joined by actress and beauty blogger Rebecca Humphries, consultant dermatologist Dr Emma Wedgeworth and Cambridge Professor of Chemistry, Melinda Duer to explore the science behind collagen face creams – can they re...

Feb 06, 201925 min

Sliced Bread - Series 1: Trailer

From kombucha to collagen, activated charcoal to sports tape, Greg Foot is on a mission to bust the marketing BS, looking for the facts behind the fads and to challenge a product’s bold claims with scientific evidence. Joined by leading experts and friends from the world of podcasting and social media, Greg investigates the latest crazes to hit the high street to work out if these wonder products really are the best thing since sliced bread. (all subject to updates)

Feb 05, 20192 min
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