Optimizing for Search Intent
Jul 26, 2018•47 min•Season 1Ep. 1
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Episode description
Marketers can’t just focus on ranking for text-based content anymore. Today, search engine results pages are more diverse than ever — from images to video to knowledge boxes and more.
In our first episode of Skill Up, Jorie and Matt dig into all of the different ways Google is serving up different content types and how searcher intent should inform your SEO strategy.
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