Sixty Seconds of Social Media

In Sixty Seconds of Social Media, Ben Ferree will summarize each chapter of Karen Freberg's book "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications."

Last refreshed: July 11th, 2025 at 3:19 AM ⓘ

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Episodes

Chapter 8: A volunteer from the audience please

A summary of Chapter 8: Audience Segmentation and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•59 sec

Chapter 13: The future

A summary of Chapter 13: What Does the Social Media World Have That is New? from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 10: Get out a ruler

A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 12: Let's apply, part 2

A summary of Chapter 12: How Social Media is Applied: Exploring Different Specializations, part 2 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•52 sec

Chapter 11: Let's apply, part 1

A summary of Chapter 11: How Social Media is Applied: Exploring Different Specializations, Part 1 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 9: Create and Curate

A summary of Chapter 9: Creating, Managing, and Curating Content from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•51 sec

Chapter 7: Let's write

A summary of Chapter 7: Strategic Writing for Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 6: You need a plan

A summary of Chapter 6: Strategic Planning for Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 5: Hittin' the books

A summary of Chapter 5: Research in Social Media: Monitoring, Listening, and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 4: The perfect role

A summary of Chapter 4: Industry Qualifications and Roles from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 3: Build a Brand

A summary of Chapter 3: Personal and Professional Branding from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•2 min

Chapter 2: Let's get ethical

A summary of Chapter 2: Ethical and Legal Fundamentals in Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•1 min

Chapter 1: An Art and Science

A summary of Chapter 1: Introduction to Social Media: An Art and Science from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

Apr 09, 2021•59 sec

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