[$0-IPO] Shift’s Co-Founder, Toby Russell; knowing when to pivot DESPITE having product-market-fit?!

In 2013, e-commerce platform Shift set out with one simple mission: to make car sales and purchases a seamless experience. The company began accelerating in late 2015 before they went public in 2020, and last year recorded revenues of 630M USD, selling vehicles in all 50 US states.

Co-Founder Toby Russell joined Adam to share a few insights from their journey:  

• Keep it simple. When scaling, don’t try to do too much at once.
• Make your mission matter. Will your idea have an impact on people’s everyday lives?
• A little humility goes a long way. Trust in your team instead of doing everything yourself.