Scott Dunlap | Adidas Runtastic, Strava “GOAT” Program, Future of Connected Athletes

Text us your thoughts about this episode or ideas for future episodes!

Scott Dunlap is the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete. 

In this conversation, we talk about:

1. being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s
2.  a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good
3. the role that technology companies play in promoting and facilitating more outdoor activity
4. the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit
5. the state of trail and ultrarunning

 
Sponsors:

• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
• HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

• (1:54) - background in trail and ultrarunning
• (7:42) - being an early voice in the ultrarunning media
• (16:08) - the idea of the Strava “GOAT” program
• (22:54) - the confluence of trail running and Silicon Valley influences
• (28:01) - explaining the Adidas Runtastic App
• (34:19) - how essential community and gamification will be to future outdoor activity
• (41:46) - other important influences in the technology community on outdoor activity 
• (45:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide
• (52:09) - understanding the application of web3 technology to the trail and ultra running world 
• (61:10) - understanding move2earn, STEPN
• (70:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms
• (78:20) - thoughts on the state of trail and ultrarunning 
• (82:48) - final thoughts

Links:

• Connect with Scott on LinkedIn
• Follow Scott on Twitter
• Adidas Runtastic
• Article - Strava GOAT Program
• Article - Are endurance sports a luxury good?
• Book - Ecotopia
• STEPN

Additional Episodes You May Enjoy:

• 131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape
• 130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

Support the show