Episode 3 "Simply the Marketing"

Guests Jason Danard (TEAM Auction Sales), Melissa Downing (VBP+ cow-calf producers and coordinator in Alberta)  join co-host Amy Higgins (VBP+ Coordinator from New Brunswick) . Topic today is delving into the critical topic of marketing and expanding a bit on the VBP+ Value Chain. VBP+ stands for Verified Beef Production Plus which provides training and certification services for beef producers across Canada.

VBP+ is an approved certification body for the Canadian Roundtable for Canadian Beef (CRSB). Beef operations that are certified by VBP+ are also recognized as meeting the CRSB Sustainable Beef Production Standard and are eligible to participate in certified sustainable sourcing programs.

For the results from the VBP+ Referenced Sale that was held September 28th click here: https://www.teamauctionsales.com/TEAM-Feeder-Cattle-Sale-featuring-cattle-from-VBP-operations-across-Western-Canada_as75960 

Producer & Hosts: Bree Patterson (bree@cattlemen.bc.ca) & Amy Higgins (nb@verifiedbeef.ca)

Jason Danard (https://www.teamauctionsales.com), Melissa Downing (ab@verifiedbeef.ca) 

Technical Producer: Amy Higgins (nb@verifiedbeef.ca)

Special Thanks to Michael Boyd for assisting with Podcast startup: michaelboyd@podcastatlantic.com  https://podcastatlantic.com/

Music "Flawed" composed by Jake Haws from: https://archesaudio.com/

Anchor: https://anchor.fm/simply-verified-beef

www.verifiedbeef.ca

Twitter @VBPCanada

Facebook- verifiedbeefproduction

Thanks to our feature sponsor- the Canadian Agricultural Partnership in New Brunswick, Nova Scotia, and Prince Edward Island.