Why Your Blog Doesn’t Work and How to Fix It

1. It's Boring. Does your blog provide value to your target market? Is it unique and interesting? If not, you are wasting time and effort. Your audience is bombarded with messages all day long so you have to be different and give your audience what they want. In fact, does your audience even read blogs? If not, you may want to look at creating videos, Infographics, Webinars, and other types of content that they will actually view or listen to! 2. It’s Poorly Written. If you are writing your content for free, and are not a writer, or if you hire a cheap, $5.00 copywriter, you usually get what you pay for. If you seriously want to improve sales, credibility and online awareness with your blog, you need to work with a professional and experienced writer. Find a copywriter who understands your market and can write interesting, credible and unique information quickly. And be sure they understand search engine optimization as well for that competitive edge. This way, you’ll get a lot more online coverage for each blog, and the expense of hiring a good, SEO copywriter will be well worth it. 3. You Have No Plan. What do you want your blog to accomplish? Do not just write to post something. Instead, create a plan with an editorial calendar. Decide on a specific goal for each blog, a topic and deadline date, the SEO keyword terms you are going to use, your call-to-action, and how you are going to track results. This way, you can monitor your blog to see if it’s appearing in search results and if your target audience is actually reading your post and following your call-to-action. If not, you can change your content accordingly for the best results. Without a plan to reach specific goals, how are you going to reach them?