The Art of the Landing Page

A landing page is where customers “land” once they find your site via an online advertisement, email, social media campaign, diret mail piece, etc. This is the page you use to sell one specific product or service. Write content that solves your customers problems and gives all of the benefits you have to offer them for the specific thing you are selling. You can include testimonials for credibility, offer a guarantee to make them feel comfortable buying from you, and more. Include a call-to-action. For each landing page, you want your visitors to take one action and make it very easy for them to take that action. It can be a link that says “Click here to subscribe,” a big “Buy Now” button, a button that says, “Yes! I want this solution,” etc.