SimpleBiz360™ Podcast - podcast cover

SimpleBiz360™ Podcast

Jeffrey Masonsimplebiz360.com

The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action. 

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Episodes

Are Your Deliverables Matching What You Promoted? OMOQ-10

This one-minute question invites you to double check your stated expectations, against what the customer actually experiences. Do they match up? Do they marry with each other? Do they connect? Support the show

Nov 21, 202451 secEp. 10

How Often Do You Learn from Customers? OMOQ-7

When was the last time you asked a customer what they did not appreciate about doing business with your company? This OMOQ installment invites you to discover customer-pleasing corrections, simply by consistently asking customers a loaded question. Support the show

Nov 11, 202442 secEp. 7

Are You a Business Streaker or Results Finisher? OMOQ-6

We spend this next minute questioning the consistency of seeing things through to the end. Are you streaking customer projects to the twenty-yard line, and then disappearing for a few days, forcing customers to poke you, nudge you, and tug at you, just to finish the job? Support the show

Nov 07, 202459 secEp. 6

Episode #260: THE SUMMARY OF 35 YEARS

Understanding the causes of bad customer experiences has been my focus for 35 years. Learning how to identify, avoid, correct, and reverse these experiences has been my passion. Buyers are starving for business partners that can simplify the buying process. More importantly, customers crave partners that are professional stewards of customer time, and money. Delivering on these buying desires are the golden eggs of business. After 35 years of focus, and in my opinion, the bedrock of this success...

Oct 10, 202418 minSeason 5Ep. 260

Episode #259: THINKING WE DID WHAT WE NEVER DID

#3bti5m #3biztips How many well-intentioned thoughts never convert into actions? Better yet, how many times do we convince ourselves that we actually executed these actions? After 35 years of closely observing various business situations, it appears the divide between thoughts and actions is growing wider. Who really knows the reasons why, but the trend is crystallizing right before my eyes. Many times, we think we said hello, but we didn’t. Or, we think we volleyed a reciprocating question, but...

Oct 03, 202412 minSeason 5Ep. 259

Episode #258: INITIATING THE CUSTOMER EXPERIENCE

Companies like having “LEADERS” on their team. So do customers. Leadership gets in front of the mission, and then leads. Customers pay good money for business stewards who can manage their purchases in the same fashion. Considering each customer buying experience contains dozens of micro-journeys, then it behooves vendors to learn how to initiate big, and small components that create the customer experience. In other words, vendors should initiate everything from simple greetings, all the way up...

Sep 26, 202410 minSeason 5Ep. 258

Episode #257: Kelly Johnson – Giving Back Through Inspiration

Kelly Johnson shares her commitment to making a difference for people, and the for the future. Athlete. Competitor. Creator. Founder. Philanthropist. Fundraiser. Giver. Kelly Johnson deserves all these descriptions. However, “Encourager” is my favorite way to paint a portrait of Kelly. Whether it is through her foundation, or her weekly podcast, Kelly Johnson is always finding ways to encourage others to fulfill their potential. Join us for this “feel-good” episode that centers on paying gratitu...

Sep 19, 202444 minSeason 5Ep. 257

Episode #256: MAXIMIZING THE LIFE-WORK BLEND

Do you live to work, or work to live? No matter what your answer is, we encourage you to adopt a healthy balance between life and work. Have you ever given this topic much thought? After all, automobiles give us years of extended service, and smooth rides, simply by being taken care of properly. What about people? Are we that much different? Human bodies are complex, and wonderfully made, and they too will tend to operate more smoothly if they are taken care of properly. As we near the end of ou...

Sep 12, 202420 minSeason 5Ep. 256

Episode #255: CREATING EASIER BUYING DECISIONS

What usually happens when wholesale vendors reduce decision complexities for retail buyers? The answer is growth. Why? How? Join us as we take a look at these answers. In Episode 226 we highlighted a concept we put to the test with 550 potential retail dealers. Now, 31 weeks later, we are sharing our exciting results with you. The magic of these results is directly tethered to a customer-centric formula that respects the time of buyers. 2014 was the first time I ever tried deploying this concept...

Sep 05, 202410 minSeason 5Ep. 255

Episode #254: BE IN THE PRESENT!

Societal trends continue to replace, and affect the best practice mindsets of the 2024 marketplace. Paying attention, listening, hearing, and delivering exceptional customer service is fading into the 2024 sunset. Why? There could be many reasons, but one is the awful practice of answering our social media dings! From the board rooms to the service desks, to executive suites and loading docks, workers are disrupting business flows to check in on our social media. This alienates customers, causes...

Aug 29, 202412 minSeason 5Ep. 254

Episode #253: CUSTOMERS WANT COMMON SENSE VENDORS

Simple. Logical. Satisfying. Desired. So why is common sense often overlooked by companies? Company-centric enterprises often bypass logical, and customer-pleasing processes in favor of the almighty dollar. Customer-centric businesses often inject simple, logical, and satisfying machinations in favor of delivering superior, transactional experiences. Customers love this approach, and they will reward vendors who demonstrate an affection for common sense. Join us as we unpack this topic. Cheers! ...

Aug 22, 20249 minSeason 5Ep. 253

Episode #252: Tiffany Luck – Embracing Entrepreneurship & Adventure

Tiffany Luck shares valuable insights about her journey to become a business owner. We are privileged to hear this story of vision, self-confidence, planning, determination, bouncebackability, and regret. It all started by embracing work as a profession, and not just a job. Coupling this professional attitude with transferrable skills, and fueled by an adventuresome mindset, Tiffany carved her path to workplace independence. What is Tiffany’s only regret? The answer is not becoming a business ow...

Aug 15, 202451 minSeason 5Ep. 252

Episode #251: JUST “CANDO” IT!

Behind the scenes, “mindsets” create the rudder for the majority of business leadership. Rigid dispositions can benefit, or damage companies. Closed mindedness is one of those damaging postures that can play havoc with delivering healthy, and satisfying, customer experiences. How many times have heard, “we can’t do that” ring from the boardroom. Often times we hear this response, because it is just easier to keep things status quo! This show encourages our audience to flip “CAN’T DO” around, and...

Aug 08, 202412 minSeason 5Ep. 251

Episode #250: AVOID MULTITASKING DISRESPECT

Respecting customers hinges on putting their time in the middle of the spotlight. Vendor multitasking has become a “sticky” topic for many customers. Why? Because vendors blatantly performing multiple tasks during customer-engagement is on the rise. Customers don’t want to have their time wasted while vendors talk, type, walk, eat, and delegate during a phone call, or face-to-face meeting. Vendors may think it looks, and feels important, but the joke is on the vendor. If you want to avoid the dr...

Aug 01, 202410 minSeason 5Ep. 250

Episode #249: AVOIDING UNNECESSARY BUSINESS GRAVES

Sometimes, the answers to business longevity are tucked inside simplicity. Far too many businesses enter the “Business Boneyard” prematurely. Many of these early marketplace departures result from the lack of using “best practices.” Today we encourage all professionals to acquire a thirst for continuous improvement through seeking out “best practice” knowledge. Adopting this mindsight will yield higher, and longer returns on the investments of time, money, and effort. Cheers! Support the show...

Jul 25, 202410 minSeason 5Ep. 249

Episode #248: BOUNCEBACKABILITY

Sometimes, we need to ask different questions to get the answers we are looking for. Let’s be honest, in business we all face adversity. Additionally, we all need to be able to bounce back after experiencing these adversities. The common question is, how? The uncommon question is, how can we avoid some of these situations altogether? With no universal, plug-and-play formula to lean on, we all have to find our own ways to manage workplace setbacks. Today we share three insights that allow us to p...

Jul 18, 202410 minSeason 5Ep. 248

Episode #247: GRANTING SECOND CHANCES

Enjoy these three business takeaways that resulted from some creative observation at a recent holiday gathering. Life and work have so many behavioral similarities. After all, at the center of every human interaction is an “experience.” Today we share a short story that touches on human integrity, opportunity, and grace. We encourage you to live a work-life that is rich with redemptive invitations. Executives, customers, teammates, and associates need more business leaders that grant second chan...

Jul 11, 202412 minSeason 5Ep. 247

Episode #246: STURDY OR SLIPPERY?

Is our advice coming from rock-solid business voices? Today we lean into the sources we select to influence our business behavior. With so many options, so much cyber noise, and so many personalities, are we actually gravitating to healthy advice givers? Pump the breaks for a few minutes, and consider the questions this show presents. In the end, we leave you with our top picks (three) for receiving helpful business wisdom! Happy Independence Day America! Support the show...

Jul 04, 202412 minSeason 5Ep. 246

Episode #245: THE CURRENCY OF CUSTOMER EXPERIENCES

Today we look at the “golden thread” of business. Time is a broad topic that can be valued, or wasted. What happens when we waste customer time? Do we give enough credence to thinking about the ways we waste customer time? What could happen if we started prioritizing the respect of customer time? Join us for a short show that examines how we can elevate customer respect, and weave a tapestry of strong repeat and referral business success. Support the show...

Jun 27, 202416 minSeason 5Ep. 245
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