Ads make me a little nervous sometimes. I have a strong fear I’m going to set it up wrong. But while watching Pinterest presents I got super excited about their new AI Pinterest Ad tool – Performance Plus. Here are my thoughts, review, and what I learned from just setting up an ad. https://business.pinterest.com/pinterest-performance-plus/ As you’ll hear in this episode one of our recommendations is if you dive into Performance Plus ads you should have someone to consult while you run ads. Book ...
Oct 30, 2024•16 min•Ep. 402
It’s easy to see people with millions of followers on a platform and think that they hit the easy button or they have achieved marketing nirvana. But that might not be the case. To tell us the story of what it’s like to have 4 million followers, I’ve brought on long-time Pinterest marketer Jamielyn Nye of I Heart Naptime to share with her story of starting on Pinterest from the very beginning. And to shed light on what it’s really like to have 4 million followers. —------- See full show notes fo...
Oct 23, 2024•27 min•Ep. 401
Every year, Pinterest hosts Pinterest Presents to give an updated look at where they are and the new tools they are releasing for advertisers. This year's presentation was fun and quirky and gave some good insight into their focus over the last two years and where they are going. There is a link below in the podcast app or in the YouTube description that will take you to the video plus a recap of features. Recap of newest products and features interest Presents was primarily focused on ads and h...
Oct 16, 2024•26 min•Ep. 400
It’s been quite a wild ride for creators. With the google change last fall, algorithms changing, and people seeing less traffic to their websites, it’s been a tough year. It’s important to share good stories but it’s also important to acknowledge these tough spots so we can start to begin to think about the changes we can make going forward. Today I want to share with you a special friend I met recently and have her share her story with you. What she experienced and how she is going to refocus g...
Oct 09, 2024•48 min•Ep. 399
We love questions at Simple Pin Media. We know that each person is entering into their Pinterest marketing journey at different times and in different businesses. But one thing we have figured out is that if one industry has the question, they all do. So to save you the time I’m answering some of our most frequently asked questions on our lives and teachings. Intro - Call to Action : Before diving in I’m going to take a stab at something. You’re a business owner. You are either already diving de...
Oct 02, 2024•27 min•Ep. 398
For years I’ve wanted something that could track and rank keywords on Pinterest. I’ve seen some people try and then it falls flat. There’s another new tool on the scene that sounds promising. Because of that hopeful feeling I have I figured I would interview the founder, Tony Hill, and dig deep on the idea for creating it and if the tool functions as we would hope. Intro - Call to Action: If you’re new to the podcast or you’ve been listening for a while, Simple Pin Media is first and foremost an...
Sep 25, 2024•51 min•Ep. 397
Pinterest drops new features often so we thought we’d catch you up on everything new since the start of 2024. Some are changes you can take advantage of as a marketer and some are features you want to leave for those who use Pinterest personally. Intro - Call to Action: If you’re new to the podcast or you’ve been listening for a while, Simple Pin Media is first and foremost an agency. Our number one goal is to serve clients by taking over all or parts of their Pinterest marketing. We know that s...
Sep 18, 2024•47 min•Ep. 396
In our last Pinterest training I mentioned at the end that we are always open to topics and ideas you would like us to cover in the podcast. A reader sent in this great question about how to use Pinterest to build a content calendar. I’m going to walk through some examples of how I would set it up and hopefully that gets your wheels turning. Pinterest now has over 522 million monthly users and that number has grown every quarter this year. This tells me that the health of Pinterest is strong and...
Sep 11, 2024•16 min•Ep. 395
Just recently we had an alumni of our Inner Circle email us with some follow-up questions. Sara, our amazing team manager shared with her some troubleshooting tips we use with our clients. I wanted to share those with you today so you can use them as a guide when you feel like your Pinterest marketing isn’t progressing the way you had hoped. Pinterest now has over 522 million monthly users and that number has grown every quarter this year. This tells me that the health of Pinterest is strong and...
Sep 04, 2024•16 min•Ep. 394
Learning how to create a Pinterest marketing strategy can feel really overwhelming for some business owners. They have questions, need guidance, and look to experts to alleviate their fears that they are doing something wrong. An alumnus from our Simple Pin Inner Circle is sharing her first-hand experience with our small group Pinterest coaching. Join us for an upcoming class helping you create your own Pinterest marketing strategy on August 28th at 10 am Pacific/ 1 pm Eastern. https://www.simpl...
Aug 28, 2024•58 min•Ep. 393
It’s no secret that business ownership is hard right now, especially for those selling physical products. I’ve brought Ashley Alderson of Boutique Hub to share with us what she’s seen in her community and how she views future changes in the marketplace. Join us on 8/28 for a Pinterest Marketing class. Learn how to create your own Pinterest marketing plan. See full show notes for all episodes at Simple Pin Media and click on articles. Get our weekly Pinterest Made Simple newsletter delivered to y...
Aug 21, 2024•31 min•Ep. 392
You’re either really good at styling images for Pinterest or you’re really bad - that’s me! So i’ll take all the lessons I can get from someone who is great at not only styling images but offering suggestions to photographers. Lori Rice https://www.loririce.com/ https://www.loririce.com/photography-work Affiliate link – get from Lori The California Farm Table Cookbook: 100 Recipes from the Golden State Simple Pin Inner Circle is back in September! Sign up now to get on the waitlist so you’lll be...
Aug 14, 2024•41 min•Ep. 391
We often talk about creating a connection from the pin to your website for the pinner. Why? Because this tells them they clicked on the right pin and they are in the right place. That’s important because it increases the chances of them reading more, looking around, signing up, or buying. Today we’re going to talk with Madison from Grace and Vine Studios about creating a website that has beautiful branding and a cohesive message. https://www.graceandvinestudios.com/ https://www.graceandvinestudi...
Aug 07, 2024•39 min•Ep. 390
I met a guy at a conference where we were a sponsor and his company was a sponsor. We got to talking about his business, centered on accounting and taxes for creators, and it hit me. This is not your parents' CPA. Nate Coughran talks with us today about what you need to look for when you hire a CPA and it can’t be just because your parents know a “guy”. Today’s episode is sponsored by Cookie Finance. You’ll hear more about Cookie Finance throughout this episode. At SPM we choose sponsors because...
Jul 24, 2024•33 min•Ep. 389
The holiday season comes every year but somehow it catches us all off guard. Pinterest thrives during Q4 and your business should too if you’re using Pinterest in the right way. Today we’re going to be talking about 3 ways you can get ready for the Pinterest holiday boost and 1 way we can help you. Intro - Call to Action: For a limited time we’re offering 15% off our Pinterest marketing services when you book a discovery call with our team. We have services ranging from monthly management, Pinte...
Jul 17, 2024•19 min•Ep. 388
We all wonder if we’re doing a good job with our business. It’s natural and normal. But what you compare yourself with to determine if you’re doing a good job is not helpful to you or your audience. Today we’re diving into some history and will give you some action tips for how to effectively answer that question – am I doing a good job? Intro - Call to Action: Feeling the pinch of limited reach on social media and Google? Struggling to figure out how to get more leads and sales but the traditio...
Jul 10, 2024•37 min•Ep. 387
This episode comes as I sent out an email last week that garnered a big response. Business is hard right now and if we’re not talking about it we can feel alone. Here’s a bit of what I’ve been going through. —------- See full show notes for all episodes at Simple Pin Media and click on articles. Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here . Looking to hire the best Pinterest marketing team? Book a discovery call today and we would b...
Jun 26, 2024•16 min•Ep. 386
Lately I’ve seen a lot of pins from Etsy pop up in my feed when I’ve searched for products. Then we held a live event and someone asked about Etsy pins. It’s been a while since i’ve done an episode about Etsy so i figured I would answer some common questions we get about Pinterest marketing for Etsy products. Intro - Call to Action: If you have the money, why hire out your Pinterest marketing. Why I hire for projects that i can’t manage nor do I like. If you’re not the hire out kind of person an...
Jun 19, 2024•10 min•Ep. 385
Not all of us get into business because we want to be a business owner. Some of us it’s accidental and some of us it’s a simple side hustle. When Gwen of Meraki Lane started her blog she intended on using the money to pay for a weekly cleaning service. After that she realized that it was much bigger than just covering weekly cleaning. Hear her story plus how she leveraged Pinterest to get explosive growth. Intro - Call to Action: You love Pinterest. You think it’s awesome for marketing. The mark...
Jun 12, 2024•31 min•Ep. 384
An hour is a small amount of time to invest in Pinterest but if I only had that much time here are a few creative things I would do with that hour. I’m going to make a few exclusions from my hour so that it’s really worth the time I’m spending. Intro - Call to Action: Simple PIn Media is a Pinterest marketing agency with one goal – make Pinterest marketing easier. Whether it’s our done for you services or our done with you ads membership or our DIY products in the Simple Pin Shop. Our commitment...
Jun 05, 2024•9 min•Ep. 383
At a recent conference I spoke at an attendee was lamenting the fact that it felt like there were so many Pinterest experts out there but they all said different things. I think in all industries you have this problem, but for Pinterest, how do you know what’s true and not true. And ultimately trust what the data tells. You. Intro - Call to Action: Simple PIn Media is a Pinterest marketing agency with one goal – make Pinterest marketing easier. Whether it’s our done for you services or our done ...
May 29, 2024•17 min•Ep. 382
Pinterest is all about early planning. The pinner often plans at least 3-6 months in advance before an event. Some of those who are a little late in planning will visit the platform about a month before to look for ideas. Summer is not exception. People want to take advantage of vacation, no school, the warm weather, and the need to explore. Intro - Call to Action: Pinterest has 513 million monthly users and some of those are your ideal audience. The ones who will buy your products, click on you...
May 22, 2024•11 min•Ep. 381
Leading a team is hard. Even leading one person is hard. Today’s interview is with Barrett Brooks, someone people raved about at the latest conference I attended. Their response, this guy knows how to help people lead with empathy. Barrettbrooks.com —------- See full show notes for all episodes at Simple Pin Media and click on articles. Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here . Looking to hire the best Pinterest marketing team? ...
May 15, 2024•54 min•Ep. 380
We’ve diving in deep to conversions. Sales conversions. Can you get more from Pinterest? Are you focusing on the right metrics? The Ecommerce roadmap podcast Social sales girls.com (work with me) www.thesocialsalesgirls.com —------- See full show notes for all episodes at Simple Pin Media and click on articles. Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here . Looking to hire the best Pinterest marketing team? Book a discovery call toda...
May 08, 2024•32 min•Ep. 379
Funnel feels like this fancy marketing term that people throw around like they have known it for years. But there are some of us out there that don’t know what it means and we’d like it broken down into simple, easy to understand steps. So that’s what I’m going to do for you today, but as it relates to Pinterest. Intro - Call to Action: Confused about how to get started with Pinterest? Don’t know what your next steps are? Here are two options. If you’re a DIY kind of person then you can head to ...
May 01, 2024•20 min•Ep. 378
The question is coming up more and more, mostly from food creators and that question is, should I turn off Rich Pins. So for those that don’t even know what Rich Pins are and the history behind this question, let me bring you up to speed in this episode and tell you my expert opinion and if you too are wondering if it’s worth it. Intro - Call to Action: Confused about how to get started with Pinterest? Don’t know what your next steps are? Here are two options. If you’re a DIY kind of person then...
Apr 24, 2024•21 min•Ep. 377
Pinterest quiz ads are getting some buzz around the interwebs so we thought we’d give you the low down on what they are and who should be using them in their marketing. Intro - Call to Action: It seems people either know about Pinterest Ads and have decided to implement them in their marketing or they know nothing and have chosen to ignore them. Or maybe perhaps you’re super confused by Paid Pinterest marketing. We get that. Our team has been running ads for clients and teaching hundreds of stud...
Apr 17, 2024•39 min•Ep. 376
I love talking with food creators that have been in the industry for a while and getting their perspective on the shifts in the industry. Google changing, AI, it’s all over the map. How can we stop lamenting and really embrace the changes and serve our audience. Liz from Clean Eating Couple joins me today as we chat about her growth journey and how she’s looking at the next 5-10 years in business. Intro - Call to Action: Simple PIn Media is a Pinterest marketing agency with one goal – make Pinte...
Apr 10, 2024•32 min•Ep. 375
The Verified Merchant Program is a helpful tool for eCommerce sellers to gain traction and exposure for their products on Pinterest. It’s been around for a few years now so let’s talk about updates and anything you need to know to leverage the tool successfully. Intro - Call to Action: Simple PIn Media is a Pinterest marketing agency with one goal – make Pinterest marketing easier. Whether it’s our done for you services or our done with you ads membership or our DIY products in the Simple Pin Sh...
Apr 03, 2024•12 min•Ep. 374
At a recent conference people explained to me how they make slight tweaks to their Pinterest images with the goal of making it “fresh”. Switching the font, moving the image, changing up a line. I gave them the advice I’m sharing in this episode instead. Stop playing the algorithm and really serve the pinner who want to connect with your content. Then you’ll end up serving both. Intro - Call to Action: Simple PIn Media is a Pinterest marketing agency with one goal – make Pinterest marketing easie...
Mar 27, 2024•11 min•Ep. 373
