Navigating Facebook Ads and Security Threats with Katie Colella

Speaking from experience, getting hacked on Facebook is stressful, and I want to stop it happening to anyone else! Join me for this episode with Katie Colella, a multi-award winning Meta ads strategist, to find out how to stay safe on Facebook, and how to make advertising work for you (even with a small budget).

We kick off this conversation with a cautionary tale about hacking and how two-factor authentication could be your saving grace. We also explore the realm of suspicious emails, providing tips on identifying potential threats and who to contact in case of a security breach. Katie, with her expert insights, guides us on how to set up a Facebook Business Manager account, craft an ideal client profile, and utilise pixels for tracking data.  We also cover the hurdles of working with a lower Ads budget and the realities of investing in an Ads Manager. If you’ve been thinking about running Facebook Ads for your business, grab a cuppa and listen now.

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Find more information, episode transcriptions and an accessible podcast player here:  https://www.annfionamartin.com/podcast

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Find Katie Colella at: https://katiecolellasocial.co.uk/ and https://www.instagram.com/katie_colella_social