96: Creative Directions

In this episode Tyler sheds light on his latest musical endeavor - writing music for commercial use. This is known as "licensing" or "sync placements" in the music industry. Tyler has been working with a tequila company to write the music for one of their upcoming commercials. In this case he has a lot of creative freedom. He compares this opportunity with another client he is working with that is a lot more hands on and gives more detailed feedback. Tyler shares how this differs from his main gig - a songwriter for his own project The Talbott Brothers - and how licensing music could help make music more sustainable as a long term career