Building & Branding a Real Business

Too many marketers are focused on the wrong thing.

They're obsessed with technical details, like how to structure their bid tests, but they're neglecting the most important parts of their business. The quality of their product, the packaging, delivery time, post-purchase experience, the brand voice, the creative, the landing pages, and the funnel, among other things, are so much more vital.

Some of the most successful marketers are terrible at manual bidding, don't truly understand the algorithm, and have no idea what the difference between 1-day and 7-day click attribution is.

But they have incredible products and brands so they are killing it.

You should be having fun with your marketing. If you're struggling to write copy for your own brand/product, it's probably a sign that you need to reevaluate your brand voice/identity.