Side Hustle Pro - podcast cover

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Mediasidehustlepro.co
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

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Episodes

Ep 56: How Lisa Price Turned Her Side Hustle Into A Multimillion Dollar Business

Today in the guest chair, we have Lisa Price, Founder of multi-million dollar hair and beauty company Carol’s Daughter.I am really honored to have Lisa in the guest chair, as hers is a product that transformed my personal journey to loving my natural hair and natural beauty. When I learned about Carol’s daughter’s back in the day when I was in college, I used to have it shipped to my dorm room. And this is when I was a broke college student and had no business ordering anything online. But that’...

Jun 28, 20171 hr 4 min

Ep 55: A Year of Side Hustle Pro

One year ago, June 22, 2016 to be exact, I created Side Hustle Pro podcast with a microphone and a dream. The road to Side Hustle Pro really started when I graduated with my MBA, but no job. I was feeling pretty dejected, especially after I kept going on interview after interview and getting rejection after rejection. Then I started to wrestle with the idea of doing my own thing, but for some reason, I just couldn’t pull the trigger, because I didn’t see myself as an entrepreneur. And the reason...

Jun 22, 201740 min

Ep 54: How Plus Size Designer Monif C. Redefined the Fashion Industry

Today in the guest chair, we have a woman who has literally redefined the fashion industry. Her name is Monif Clarke, and she is the Founder of Monif C. Monif C. is a fashion forward, plus-size designer brand specializing in clothing and swimsuits for women sizes 14 - 24. Monif had no prior design experience, but grew frustrated with the lack of trendy plus size clothing and n 2005, teamed up with her mother to bring Monif C to life. Monif’s story is the perfect example of not letting one person...

Jun 15, 20171 hr 2 min

Ep 53: A Year in Review with Meiko Drew, Our Entrepreneur-In-Residence

My final check-in with Entrepreneur-In-Residence, Meiko Drew. When you first joined me on this journey in June of 2016, I introduced you to Meiko. We checked in with Meiko throughout the year to learn how her journey was going. Meiko is a Corporate America retiree as she has coined herself, who jumped ship from a lucrative career in marketing to venture out on her own. In the last year, she has founded the blog Meiko and the Dish, she’s launched an online store of food related merchandise, she’s...

Jun 07, 201739 min

Ep 52: LIT Brooklyn Founder Denequa Williams on Launching a Hit Luxury Candle Line

Today on the show, we have a woman who’s hustle inspires me.Her name is Denequa Williams and she is the maker and owner of luxury soy candle company, LIT Brooklyn. Every candle is candle is hand poured, packaged, and shipped from Brooklyn. Within a year of it's existence, she has been featured in some of your favorite publications, Essence, Ebony, Teen Vogue, Huffington Post, BuzzFeed & more.Now LIT Brooklyn is still a young company, but it seems like for the past year, every event I was at,...

May 31, 201739 min

Ep 51: Myleik Teele On Why You Should Leap Before You’re Ready

Myleik Teele has revolutionized the way women address their curly hair needs. As the founder of curlBOX, an exclusive monthly subscription box full of amazing products, she has garnered partnerships with Procter & Gamble, Carol’s Daughter, Walmart, Target, SheaMoisture and more. On Today's show, Myleik shares: What led her to be an entrepreneur The most surprising part of starting curlBOX How we as entrepreneurs can push past the need for approval Her thoughts on taking that leap even when y...

May 24, 201748 min

Ep 50: How Food Entrepreneur Agatha Achindu Created Yummy Spoonfuls

Today in the guest chair, we have a woman by the name of Agatha Achindu. Agatha is not only a dedicated mother and entrepreneur but also a chef and as a child growing up in Cameroon she ate only the freshest organic foods from her family's Gardens and local markets. But after her son's birth in 2004 she struggled to find meals for him which were just as delicious and nutritious. So that set her on her journey to create yummy spoonfuls. Determined, she took to her kitchen to create meals packed w...

May 17, 201749 min

Ep 49: Legal Aspects of Entrepreneurship with Attorney Art Steele

Today’s show, is all about the Legal Aspects of Entrepreneurship . A few episodes back, I opened up the show for Q&A and many of you had some burning legal questions that you were dying to get answered. So today I’ve invited attorney Art Steele to the guest chair. Art Steele is a tax lawyer who founded her own law firm in 2014 with practice areas in: small business counseling, international trusts and estate planning, immigration, and foreign tax compliance. Before launching her law firm, Ar...

May 10, 20171 hr 11 min

Ep 48: CurlMix Founder Kim Lewis on How to Market Your Physical Products

Today on the show, we have a woman who dived into an industry she knew absolutely nothing about and with sacrifice and grind, has been able to grow a profitable company. Her name is Kim Lewis and she is the Creator of CurlMix . I first learned about CurlMix when I went to a conference where Kim was a vendor. I saw her table set up and the eye catching CurlMix boxes and I remember thinking, what a cool idea, I wonder what goes into producing those. Later, we connected on Facebook and through her ...

May 03, 201759 min

Ep 47: Christine Llewellyn Quit her Successful Career to Go Back to School For Design. The Magic Came Next.

This episode actually wraps up our theme for the month, which is How to Make a Living Doing What You Love.Today on the show, we have a woman who truly epitomizes the theme of this show, Her name is Christine Llewellyn and she is the Founder of Christine Joy Design. Christine Joy Design, LLC is a Brooklyn-based surface pattern design studio specializing in the home goods, apparel and consumer product markets. I first learned about Christine from a video on Facebook, that shared her journey to ent...

Apr 28, 201745 min

Ep 46: Q&As - How to know when it’s time to quit, The most efficient way to market your side hustle & more

I’m answering your questions on all things side hustle. On this episode I get into: What are good resources for researching your target market effectively, to include in your business plan? What are the other measures to use aside from profit to know when it's time to leave your full time job? How do you recharge when you hit a wall in your side hustle, full time job, or life in general? + much more I’m going to try to do more of these, maybe like once a month. If you find it helpful let me know...

Apr 26, 201732 min

Ep 45: The Business of Baking with Jocelyn Delk Adams of Grandbaby Cakes

Continuing with ‘How to Make a Living Doing What You Love’ month, today in the guest chair we have Jocelyn Delk Adams of ‘Grandbaby Cakes.’ You may know Jocelyn for her awesome recipes, including the mouthwatering Salted Caramel Chocolate Chip Cookie recipe. She is better known as a founder, author, national television personality and brand ambassador behind the award winning cookbook Grandbaby Cakes and the food website Grandbaby-Cakes.com, which gives her family’s, particularly her grandmother...

Apr 19, 201752 min

Ep 44: How DC’s Best Makeup Artist Tiyana Robinson Makes a Living Doing What She Loves

Today on the show, we have Makeup Artist extraordinaire Tiyana Robinson. Tiyana is a Washington DC-based Makeup Artist, Brand Ambassador, and International Beauty Educator. I first came across Tiyana on...you know it, Instagram. I was looking for someone to do my makeup for my Side Hustle Pro photoshoot and after viewing her Instagram portfolio, I immediately reached out and booked an appointment. On the day of my shoot, I went to her studio to get my makeup done and of course we got to chatting...

Apr 12, 20171 hr 9 min

EP 43: How to Side Hustle and Not Get Fired

To kick off How to make a living doing what you love month, I want to address something that I've been asked a few times, both in the side hustle pro community on Facebook and in one-on-one emails and text messages. And that question is: how do I side hustle without getting fired? I think it’s so important that I pause to address this concern, because it may be the thing that’s preventing your from taking your side hustle to that next level. On this episode I break it down into three main points...

Apr 05, 201717 min

Ep 42: Opening my LLC and Business Bank Account and Landing My First Sponsor

I’m back with some updates and progress on my own side hustle and to report out on how my 12-Week Sprint went. Today I will get into: Why I decided to do a 12-Week Sprint How I Structured My 12-Week Sprint A Report out on my goals and accomplishments And finally What I learned from my first 12-Week Sprint If you want to try out your own 12-week sprint with me, I’ve created a handy worksheet for you to structure your goals over 12-weeks. Visit SideHustlePro.co/42 to grab the freebie for this epis...

Mar 29, 201733 min

Ep 41: How to Create Your First Online Course

Today, we are going to get into one of the most common side hustles out there: creating your own online course. Nowadays, it seems like everyone and their mother has an online course. From how to grow your social media pages to how to build your first app, you name it, online courses are extremely prevalent these days. Even Shonda Rhimes has an online course! It’s nothing new, online courses have existed for a while now, what’s new is the abundance of technology and plug and play platforms out t...

Mar 22, 201730 min

EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America. An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.On this...

Mar 08, 201749 min

EP 39: Why You Need to Focus on One Side Hustle At a Time

Former Side Hustle Pro guest Maya Elious shared that the number one thing she would tell any entrepreneur is to niche down. After her episode, a few people in the Side Hustle Pro community talked about how illuminating and critical this advice was. But a few people commented that it was hard for them to niche down, because they were worried about putting themselves into a box. Or to be labeled as one thing. That got me thinking about how too many times, we are scared to niche down and narrow our...

Mar 01, 201718 min

EP 38: How Kathryn Finney is Disrupting the Fundraising Game for Black and Latina Entrepreneurs

Today’s guest, Kathryn Finney, is the Founder and Managing Director of digitalundivided (DID for short), an organization that invests in the success of Black and Latina women tech founders by providing them with the network, coaching, and funding to build, scale, and exit their high growth companies. Kathryn was also one of the first social media “stars” and in 2014 sold her site, The Budget Fashionista, to a midwest media company and later was the editor at large at BlogHer, a platform represen...

Feb 22, 20171 hr 3 min

EP 37: Find Your Niche, Create a Sales Funnel and Monetize (with Content Expert Maya Elious)

Today in the guest chair we have Maya Elious. Maya is a personal branding strategist that teaches content creators and experts how to strategize, organize, and monetize their online business. She creates online courses and coaching programs with a focus on teaching entrepreneurs how to get clear with their messaging so they can create premium content and products that will get them noticed and paid online. She’s helped hundreds of students and clients launch & monetize blogs, online challeng...

Feb 15, 201759 min

EP 36: Side Hustle Diaries: Check-In with Side Hustle Pro

Side Hustle Pro Nicaila is back with a second check-in for 2017. Time is flying by. It seems like just the other day I was kicking off with the first episode of the year, and telling you guys about my mindset hacks for 2017. Now I'm here with some updates and progress reports. I break this episode up into three main topics: Number One: The Lessons I’ve learned since we last spoke Number Two: How my 12-week sprint is going. Number Three: What I’ve learned from launching my first online course, Ma...

Feb 08, 201721 min

Ep 35: From Magazine Editor to Co-Founder of a Platform Revolutionizing Black Hair Care (Jihan Thompson of Swivel Beauty)

Today in the guest chair we have Jihan Thompson. Jihan Thompson is a magazine editor turned entrepreneur, out to disrupt the haircare industry. She co-founded the company, Swivel Beauty, Inc., which wants to make it easier for women of color to build a beauty team that meets all their needs while also helping talented stylists behind the chair find new clients. Swivel's goal is to create a curated, referral-based experience so women can avoid useless trial and error in the beauty department. Pri...

Feb 01, 201745 min

EP 34: How App Guru Sheena Allen Earned 3 Million Downloads With No Coding Experience

Today in the guest chair we have a woman I consider the queen of apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company. Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with ap...

Jan 25, 201753 min

Ep 33: Turning Your Blog Into A Profitable Business (Christina Brown of LoveBrownSugar)

On this episode, style blogger and digital media expert Christina S. Brown joins us in the guest chair. Christina is the founder of the fast-growing style & beauty destination LoveBrownSugar.com , mommy destination BabyBrownSugar.com and digital empowerment community BrownGirlsLove . As a Wharton grad with no formal editorial experience, Christina started her blog started out as a hobby and portfolio piece to get hired by magazines. She didn’t go into it with the intention of building a busi...

Jan 18, 201748 min

EP 32: How Social Media Strategist Lola Bakare Launched Her Own Company

Today in the guest chair we have Lola Bakare, a Social Media Strategist, savvy Content Marketer and the founder of LOLA Consulting. LOLA Consulting specializes in digital marketing including user acquisition, brand messaging, partnership development, and social media strategy. Fun fact, Lola and I went to undergrad together and I admire her greatly. Why? Because she followed the path well traveled for many years, before finally leaping into entrepreneurship. On this episode, Lola shares: Her pat...

Jan 11, 20171 hr 9 min

Ep 31: Mindset Hacks To Make 2017 The Best Year Ever

In the first episode of 2017, I’m breaking down the mindset hacks I’m adopting to make 2017 the year of execution. On this episode, I share: How I’m kicking procrastination to the curb Why I’m breaking my year into 12-week sprints How I’ve revamped my mindset about selling BONUS: Special Guest Muoyo Okome of Daily Spark podcast and Daily Spark TV joins us to share his own powerful mindset hacks for 2017 Links mentioned in this episode: Blogging While Brown , Rise Empowerment and Signature CEO co...

Jan 04, 201732 min

EP 30: How To Make More As An Entrepreneur—Tips from Finance Coach Dominique Broadway

As we head into 2017, Award winning Financial Planner and Personal Finance Coach Dominique Broadway blesses the guest chair to teach money management tips for entrepreneurs. Dominique is the Founder of Finances De•mys•ti•fied & The Social Money Tour. Shortly after launching Finances De•mys•ti•fied, she was named one of the top Financial Advisors in the United States for Millennials at the age of 28. What I love about Dominique is that she has transformed the reputation of personal finances i...

Dec 28, 201654 min

Ep 29: How One Entrepreneur Is Monetizing Her Food Blog (Check-In with Meiko And the Dish)

On this episode, we are welcoming back Meiko Drew, the Side Hustle Pro Entrepreneur-in-Residence. We’re following Meiko for an entire year to chronicle her journey from Corporate America retiree to the Founder of Food and Lifestyle brand MeikoAndTheDish . For those of you who don’t know, Meiko walked away from a six-figure salary at Target to focus on MeikoAndTheDish full time. Though it hasn’t always been smooth sailing, her brand is steadily rising and so it’s time to check in with her again t...

Dec 21, 201643 min

Ep 28: Instagram 101: How To Grow Your Followers And Find Your True Fans

I’m checking in with an update on all things social media marketing: Specifically, Instagram. I have heard many of you ask: How can I organically grow my audience on Instagram? I see this question come up in most of the groups I am in and with most entrepreneurs. Now in Episode 7, I broke down How to Grow Explode Your Social Media Audience with Five Steps and Zero Dollars. There, I went step by step through my methodology and the steps I used to grow my Instagram over 1000% in a year. Today, I a...

Dec 14, 201645 min

Ep 27: How One Woman Ditched Her 9-5 To Launch The First Crowdfunded B&B on Kickstarter (Kalisa Martin of The Runaway Experience)

Today’s guest, is Kalisa Martin, The Co-Founder of The Runaway Experience , a global travel pop-up designed to foster cultural discovery through unforgettable dining experiences, personal connections with local communities and meticulously curated adventures. Kalisa and her better half Jeff, a New York couple of Caribbean heritage, left the 9-5 city grind to pursue their passion for food, culture and travel. They stated with the creation of a community-oriented luxury bed & breakfast. After ...

Dec 07, 201637 min
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