463: From $300 Side Hustle to Seven-Figure Scent Empire

This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.

 In this episode she shares:

• Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month 
• Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet
• How she approaches exploring various side hustle ideas as a multi passionate side hustler

Highlights Include:

00:00 Intro

06:00 Personal connection to scent

09:00 Turning a business to a hobby

15:00 Marketing strategies

21:00 Financial growth and investment

30:00 Importance of discipline in business

40:00 Navigating debt

46:00 Breaking the stigma around money

53:00 Managing tariffs and business costs

55:00 Tips for entrepreneurs

Watch episode 463 on YouTube and listen on all podcast apps

Links mentioned in this episode

• Brown Sugar Babe Website: ttps://www.brownsugarbabe.net/ 
• Shopify (e-commerce platform) – https://shopify.com
• Ponce City Market Makers Market – https://poncecitymarket.com
• Asia Evans, Financial Therapist – @asiatherapy on Instagram
• Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/ 

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