309: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
Episode description
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. Established in 2015, Cloth & Paper was birthed from necessity! Ashley left her corporate finance job of 9 years and needed to devise a plan on what her next career move would be, while fulfilling her dream of being an entrepreneur. While on the hunt for a new planner, she noticed that there weren't any on the market that quite fit her minimal aesthetic or needs. It was at that point her journey down the paper trail began.
She then spent endless hours and days designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. She ran C&P alone for the first year and a half, testing her true abilities as an entrepreneur. Today, she is still head designer, AKA mastermind, behind it all, growing Cloth & Paper into a brand with over 40 employees, 100K Instagram followers, and thousands of passionate customers.
In this episode she shares:
- What inspired her to start Cloth & Paper
- How she created her first planner insert on Microsoft Word!
- How her organic approach to marketing supported the growth of her business & so much more!
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