254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding

I’m celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel)

Today in the guest chair, we have Kim Lewis, the CEO and co-founder of CurlMix, a clean beauty brand for curly hair. After a strong showing on Season 10 of ABC’s Emmy Award-winning Shark Tank with her husband and co-founder, Tim, Kim made the daring decision to bet on herself, and turned down a $400,000 Shark deal. 

Less than six months later, Kim’s talent for logistics and marketing secured a seed investment of $1.2M. CurlMix’s sales catapulted to $6M in annual revenue and they have earned over $13M in lifetime sales – all online. 

On this episode, hear how CurlMix:

• Went from a DIY box for curly hair to launching their own products
• Empowers, educates, and grows their community and customers with weekly Facebook lives
• Turned down an offer on Shark Tank
• Started their Equity Crowdfunding campaign
• How they juggled raising two kids while building a huge business

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

This episode is brought to you by:

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Links mentioned in this episode

• CurlMix
• Backstage Capital
• Traffic Sales Profit
• Building A Story Brand Book (*affiliate link*)
• Google Trends
• SEM Rush
• Ezra Firestone

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