Using Your Brand to Overcome Cultural Biases, with Reena Parekh.
Episode description
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As a Pregnancy & Postpartum Fitness Coach, Reena was surrounded every day by diet culture and snap back mentality. The one that portrays ‘healthy’ as being a lean and toned smaller white woman.
She started to realize that this wasn’t a realistic goal for most people and that strength and health comes in many shapes and sizes and she wanted to share this idea with her community.
Reena and I are talking all about how she started shifting her messaging and the way she did business to start showing up in a way that didn’t dismiss people’s experiences and that gave the middle finger to patriarchy and white supremacy that diet culture is rooted in.
Reena shares how hard it was to disrupt the industry in this way and how rewarding it has been to push past that to leave her own mark on the fitness industry.
She now teaches women to break old thought cycles and beliefs and accept themselves the way they are, and shows women how to navigate and find balance between their culture and heritage and North American culture.
We are talking about everything from becoming body neutral to getting to the real reason behind why women want to lose weight and look a certain way to snapback culture after pregnancy and so much more juicy goodness.
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Reena Parekh is a business owner, pre and postpartum fitness specialist, speaker and mental health advocate. She is a proponent of change in the fitness space, encouraging her clients and community to embrace their bodies and pushback against postpartum bounce back culture.
Connect with Reena:
Instagram: @itsreenparekh
Website: www.reenaparekh.com
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