Can Sneaker Stores Handle First Come, First Served Releases in 2023?

In an increasingly digital age, it’s only getting harder to get limited-edition sneakers. The internet landscape for footwear enthusiasts is dominated by online raffles, which always seem to bring only one of two responses: “botted” or “backdoored.” For years now, sneakerheads have been begging for in-person first come, first served events to come back and give everyone participating a more fair chance. In this week’s episode, we recap the recent Rukus release of the Nike SB x Jordan 4 “Pine Green” and address the elephant print in the room: can sneaker stores handle first come, first served releases?

Time Stamps:

00:00 - Intro

8:54 - Recap of Rukus Releasing the Nike SB x Jordan 4 “Pine Green”

28:52 - What Could Be Done Differently?

51:38 - Do Stores Care About Fairness?

56:39 - Ultimatum: Can Stores Handle FCFS?

1:06:54 - Outro

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Music by JohnnyBgood.