Can Nike Make The Jordan 2 Cool?
Jul 15, 2022•48 min•Season 4Ep. 12
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Episode description
In 1986, Nike took a sharp left turn from Michael Jordan’s first signature silhouette when they introduced the Jordan 2. The sophomore sneaker took a premium approach with exclusivity in mind, but never sold to executive expectations. Fast-forward thirty five years and Jordan Brand is back to see if they can revive this underdog with the help of some of today’s hottest collaborators. In this episode, we look back at some of the most recent Jordan 2 releases to see if Nike accomplished their goal of popularizing this often overlooked silhouette.
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Music by JohnnyBgood.
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